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    Vivienne Cox at BP Alternative Energy - Teaching note

    Hunter, M.

    • Reference: INSEAD-5473TN-E

    • Year: 2005

    • Number of pages: 22

    • Publication Date: Jan 13, 2010

    • Source: INSEAD (France)

    • Type of Document: Teaching Note

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    Description

    A team led by Vivienne Cox, Executive Vice President of Gas, Power & Reneewables, identifies and launches a new business, BP Alternative Energy. Investing such a high amount in a green energy business? had been a radical starting point for BP

    Keywords

    Innovation Leadership Social responsability Spirit Women