Vodafone Ghana
Ghana is a small but politically stable English-speaking country. Its economy showed the highest worldwide growth for 2011. The country is considered a hub given that it is surrounded by very important markets, such as Nigeria, with which it maintains good relations.
Vodafone decided to make an important investment in Ghana with a view to extending to neighboring countries, considering aspects such as infrastructure (landlines) and innovation (applying telecommunications in areas such as health care), as well as the awareness of consumers and their relationship with telecommunications.
Vodafone pondered how to use its experience in Ghana to design a future strategy for Sub-Saharan Africa.
Collection: IESE (España)
Ref: E-153-E
Format: PDF
Number of pages: 11
Publication Date: Nov 8, 2012
Language: English, Spanish
Description
Ghana is a small but politically stable English-speaking country. Its economy showed the highest worldwide growth for 2011. The country is considered a hub given that it is surrounded by very important markets, such as Nigeria, with which it maintains good relations.
Vodafone decided to make an important investment in Ghana with a view to extending to neighboring countries, considering aspects such as infrastructure (landlines) and innovation (applying telecommunications in areas such as health care), as well as the awareness of consumers and their relationship with telecommunications.
Vodafone pondered how to use its experience in Ghana to design a future strategy for Sub-Saharan Africa.
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Year: 2011
Geographic Setting: Africa, Ghana
Learning Objective
The teaching objective of this case is to help students understand, analyze and evaluate new business opportunities in less developed parts of the world, such as Africa, and evaluate to what extent innovation can develop business in different ways to those used in more developed parts of the world (which follow structures, investments and consumer patterns that make up specific ways of competing).
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