Williams Coffee Pub: The Franchising Opportunity
An entrepreneur is looking for business opportunities since she immigrated to London, Ontario. She has come across a franchising opportunity with Williams Coffee Pub (WCP). The promotional material for WCP indicates that annual sales for a typical restaurant can be up to $1,700,000 with a profit margin of 17.5 per cent. This business opportunity seems very attractive, however, she must do some additional investigation. The purpose of this case is for students to build a spreadsheet-based cash flow model and to use the model to perform basic sensitivity or What if? analysis.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B07E020-E
Format: PDF
Number of pages: 3
Publication Date: Jan 8, 2008
Language: English
Review date: Mar 10, 2009
What material is included in this case:
Description
An entrepreneur is looking for business opportunities since she immigrated to London, Ontario. She has come across a franchising opportunity with Williams Coffee Pub (WCP). The promotional material for WCP indicates that annual sales for a typical restaurant can be up to $1,700,000 with a profit margin of 17.5 per cent. This business opportunity seems very attractive, however, she must do some additional investigation. The purpose of this case is for students to build a spreadsheet-based cash flow model and to use the model to perform basic sensitivity or What if? analysis.
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Year: 2007
Geographic Setting: Canada
Industry Setting: Accommodation & Food Services;
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