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    Yearbook Inc. (B): The Emergence of Canva

    Venkataraman, S. ; Maiden, Stephen E.

    • Reference: DARDEN-S-0370-E

    • Number of pages: 12

    • Publication Date: Mar 22, 2022

    • Source: Darden University of Virginia (USA)

    • Type of Document: Case

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    Description

    This case, which builds on “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369), follows Melanie Perkins as she visits Silicon Valley, works to find solid tech talent to build her product, and tirelessly pitches her one-stop-shop design tool, Canva, to prospective investors. Could she and her team get Canva off the ground?

    Keywords

    diversity