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    Yolanda Cruz in Health and Beauty (B)

    Stein, Guido ; Cebrecos, Enrique

    English , Spanish

    • Reference: DPO-300-E

    • Year: 2013

    • Number of pages: 2

    • Geographic Setting: España

    • Publication Date: Dec 20, 2013

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    In early 2012, Yolanda was appointed head of sales for the area of Catalonia, the second in size. It was a year marked by widespread fall in consumption; however, she exceeded the budget of €6,487,000 euros by 2%. She was also able to unite a team with three newcomers, whose hiring she had not had a say in, and about whom she had expressed personal reticence to her superior, Mónica Roig - she complained her preferences had not been taken into account.

    Learning Objective

    Discussing issues related to promotion, professional career and conflict situations where self-knowledge is critical.

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    Keywords

    Career Conflict Motivation self-knowledge