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Case

Coke vs. Pepsi in the 1990s (Spanish version)

By Yoffie, David B. / Foley, Sharon

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.

Collection: HBSP (USA)

Ref: HBS-703S09

Format: PDF

Number of pages: 28

Publication Date: Mar 8, 1994

Language: Spanish

Review date: Mar 30, 2000

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Description

Year: 2003

Geographic Setting: Central America;United States

Industry Setting: Beverages

Coke vs. Pepsi in the 1990s (Spanish version)

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Coke vs. Pepsi in the 1990s (Spanish version)

What material is included in this case:

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Coke vs. Pepsi in the 1990s (Spanish version)

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