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Case

Engineered Products Division--1980 (Spanish version)

By Shapiro, Benson P. / Sherman, Jeffrey J.

Marketing

Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an industrial pricing decision. Decisions must also be made about promotion and distribution channels. Software for this case is available (9-589-528).

Collection: HBSP (USA)

Ref: HBS-503S46

Format: PDF

Number of pages: 17

Publication Date: Jan 1, 1980

Language: Spanish

Review date: Aug 16, 1985

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Description

Year: 1980

Geographic Setting: United States

Industry Setting: Construction

Engineered Products Division--1980 (Spanish version)

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Engineered Products Division--1980 (Spanish version)

What material is included in this case:

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Engineered Products Division--1980 (Spanish version)

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