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Case

Funtime Film (Spanish version)

By Dolan, Robert J.

Marketing

Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.

Collection: HBSP (USA)

Ref: HBS-502S03

Format: PDF

Number of pages: 6

Publication Date: Feb 25, 1994

Language: Spanish

Review date: May 8, 1995

What material is included in this case:

Other supplements

Description

Year: 1994

Geographic Setting: United States

Industry Setting: Photographic equipment & supplies

Funtime Film (Spanish version)

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Funtime Film (Spanish version)

What material is included in this case:

Description

Funtime Film (Spanish version)

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