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Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (Spanish version)

By Rangan, V. Kasturi / Rajan, Rohithari

Marketing

How should the company scale Shakti and make it profitable? Includes color exhibits.

Collection: HBSP (USA)

Ref: HBS-508S20

Format: PDF

Number of pages: 27

Publication Date: Feb 23, 2005

Language: Spanish

Review date: Jun 27, 2007

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Description

How should the company scale Shakti and make it profitable? Includes color exhibits.

Year: 2005

Geographic Setting: India

Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (Spanish version)

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Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (Spanish version)

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Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (Spanish version)

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