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Case

Managing the Selling Effort (A) (Spanish version)

By Narayandas, Das / Herman, Kerry

Marketing

The CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance.

Collection: HBSP (USA)

Ref: HBS-515S05

Format: PDF

Number of pages: 24

Publication Date: Jul 29, 2005

Language: Spanish

Review date: Feb 12, 2009

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Description

The CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance.

Year: 2004

Geographic Setting: India

Industry Setting: Food; Tobacco

Managing the Selling Effort (A) (Spanish version)

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Managing the Selling Effort (A) (Spanish version)

What material is included in this case:

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Managing the Selling Effort (A) (Spanish version)

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