Managing Vioxx (A) (Spanish version)
(B) evidence of life-threatening side effects, (C) decision options, (D) announcement to withdraw Vioxx, (E) reaction by patients, shareholders, media, and regulators, (F) Merck fights back, and (G) wrap-up. At the end of the case series, students may conclude that doing the right thing sometimes requires very hard choices.
Collection: HBSP (USA)
Ref: HBS-111S02
Format: PDF
Number of pages: 12
Publication Date: Apr 20, 2009
Language: Spanish, English
What material is included in this case:
Description
(B) evidence of life-threatening side effects, (C) decision options, (D) announcement to withdraw Vioxx, (E) reaction by patients, shareholders, media, and regulators, (F) Merck fights back, and (G) wrap-up. At the end of the case series, students may conclude that doing the right thing sometimes requires very hard choices.
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Year: 1999
Geographic Setting: United States
Industry Setting: Pharmaceuticals
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" Managing Vioxx (A) (Spanish version)"
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