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Case

The Concept (Spanish version)

By Deighton, John

Marketing

Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which competitors he must contend with, with whom to collaborate, and what core capabilities to build.

Collection: HBSP (USA)

Ref: HBS-503S33

Format: PDF

Number of pages: 2

Publication Date: Aug 25, 1998

Language: Spanish

Review date: Aug 7, 2007

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Description

Year: 1987

Geographic Setting: Massachusetts

Industry Setting: Appliances; Housewares

The Concept (Spanish version)

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The Concept (Spanish version)

What material is included in this case:

Description

The Concept (Spanish version)

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