The Entertainment King (Spanish version)
managing synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.
Collection: HBSP (USA)
Ref: HBS-702S10
Format: PDF
Number of pages: 31
Publication Date: Aug 9, 2002
Language: Spanish
Review date: May 15, 2007
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Description
managing synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.
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Year: 1923
Geographic Setting: United States
Industry Setting: Arts, entertainment & sports
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