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Case

The Power of the Peanut (Spanish version)

By Dolan, Robert J. / Ngwe, Donald

Marketing

This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.

Collection: HBSP (USA)

Ref: HBS-517S08

Format: PDF

Number of pages: 7

Publication Date: Aug 25, 2015

Language: Spanish, English

Review date: Sep 15, 1990

What material is included in this case:

Other supplements

Description

Year: 1971

Geographic Setting: France

Industry Setting: Food & Beverage

The Power of the Peanut (Spanish version)

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The Power of the Peanut (Spanish version)

What material is included in this case:

Description

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The Power of the Peanut (Spanish version)

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