3M Optical Systems: Managing Corporate Entrepreneurship

A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the p
Collection: HBSP (USA)
Ref: HBS-395017-E
Format: PDF
Number of pages: 19
Publication Date: Dec 27, 1994
Language: English, Spanish
Review date: May 28, 1999

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Description

A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the p
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Year: Event Year Start:1992
Geographic Setting: Geographic Setting:United States
Industry Setting: Industry Setting:Manufacturing

3M Optical Systems: Managing Corporate Entrepreneurship

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"3M Optical Systems: Managing Corporate Entrepreneurship"