Managing Corporate Entrepreneurship (Spanish version)
A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a computer privacy screen--after years of problems and continuing losses, and its absolute faith in the project. Also presents the division manager's concerns about the need for discipline and control, setting up a tension that is focused on the launch decision.
Collection: HBSP (USA)
Ref: HBS-303S16
Format: PDF
Number of pages: 22
Publication Date: Dec 27, 1994
Language: Spanish, English
Review date: May 28, 1999
What material is included in this case:
Description
A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a computer privacy screen--after years of problems and continuing losses, and its absolute faith in the project. Also presents the division manager's concerns about the need for discipline and control, setting up a tension that is focused on the launch decision.
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Year: 1992
Geographic Setting: United States
Industry Setting: Manufacturing
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