A la hora de innovar, piense "en verde"

By Berrone, Pascual

Business Ethics and Corporate Social Responsibility

El estudio de las industrias contaminantes de Estados Unidos ha permitido al profesor de IESE Pascual Berrone dar con la mejor fórmula para subirse al imparable tren del movimiento verde. Su receta es híbrida: prestar atención a las influencias externas sin dejar de buscar inspiración en los recursos internos. Una combinación ganadora que proporciona legitimidad social, mejora los resultados y distingue a la empresa de sus rivales.

Collection: IESE (España)

Ref: ART-1539

Format: PDF

Number of pages: 8

Publication Date: Sep 1, 2009

Language: Spanish, English

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