A Step-by-Step Guide to Smart Business Experiments (Spanish version)
Take one action with one group of customers, a different action (or no action at all) with a control group of customers, and then compare the results. The feedback from even a handful of experiments can yield immediate and dramatic improvements. In this article, the authors provide a step-by-step guide to conducting business experiments. They look at organizational obstacles to success and outline seven rules to follow.
Collection: HBSP (USA)
Ref: HBS-R1103H
Format: PDF
Number of pages: 10
Publication Date: May 1, 2011
Language: Spanish, English
Review date: Dec 10, 2015
What material is included in this case:
Description
Take one action with one group of customers, a different action (or no action at all) with a control group of customers, and then compare the results. The feedback from even a handful of experiments can yield immediate and dramatic improvements. In this article, the authors provide a step-by-step guide to conducting business experiments. They look at organizational obstacles to success and outline seven rules to follow.
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Year: 2013
Geographic Setting: India
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