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Borusan Cat: Scaling AI in a Relationship Driven Market

By Zhang, Shunyuan / Cihan Dincsoy, Gizem

Marketing

Collection: HBSP (USA)

Ref.: HBS-526023-E

Published: Feb 19, 2026

Format: PDF

Pages: 20

Language: English

€8.53 PVP Institution

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Borusan Cat: Scaling AI in a Relationship Driven Market

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