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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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Pasaporte al éxito global
IESE InsightArticle ART-2591Knowledge and Communication, Leadership and People Management, Marketing, StrategyY además: la visión del presidente de Time Warner sobre la neutralidad de Internet, el peso de la relación previa a la hora de negociar, las oportunidades del marketing digital local, claves al asumir un nuevo cargo, el atractivo de España para las empresas extranjeras, los riesgos del greenwashing y la mejor fórmula para corregir una injusticia laboral.Starting at €8.20
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20
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Strategies That Fit Emerging Markets (Spanish version)
Khanna, Tarun; Palepu, Krishna G.; Sinha, JayantArticle HBS-R0506CEconomicsThey lack specialized intermediaries, regulatory systems, and contract-enforcing methods. These gaps have made it difficult for multinationals to succeed in developing nations; thus, many companies have resisted investing there. That may be a mistake. If Western companies don't come up with good strategies for engaging with emerging markets, they are unlikely to remain competitive. Many firms choose their markets and strategies for the wrong rea...Starting at €8.20
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Regional Strategies for Global Leadership (Spanish version)
Ghemawat, PankajArticle HBS-R0512FStrategyhome base, portfolio, hub, platform, and mandate. Some companies adopt the strategies in sequence, but the most nimble switch from one to another and combine approaches as their markets and businesses evolve. At Toyota, for example, exports from the home base continue to be substantial even as the company builds up an international manufacturing presence. And as Toyota achieves economies of scale and scope with a strong network of hubs, the comp...Starting at €8.20
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In Praise of the Incomplete Leader (Spanish version)
Ancona, Deborah; Malone, Thomas W.; Orlikowski, Wanda J.; Senge, Peter M.Article HBS-R0702ELeadership and People Managementsensemaking, relating, "visioning," and inventing. Sensemaking involves understanding and mapping the context in which a company and its people operate. A leader skilled in this area can quickly identify the complexities of a given situation and explain them to others. The second capability, relating, means being able to build trusting relationships with others through inquiring, advocating, and connecting. Visioning, the third capability, means...Starting at €8.20
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We Googled You (HBR Case Study and Commentary) (Spanish version)
Coutu, DianeArticle HBS-R0706ALeadership and People Managementcase study-only, reprint R0706X, and commentary-only, R0706Z.Starting at €8.20
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Dónde encontraremos a los líderes del futuro
Hill, Linda A.; Hemp, PaulArticle HBS-R0801JLeadership and People ManagementA menos que cuestionar los supuestos largo arraigadas sobre cómo se supone que los líderes empresariales para actuar y donde se supone que vienen, muchas personas que podrían convertirse en líderes mundiales eficaces permanecerán invisibles, advierte el profesor de Harvard Business School Hill. En lugar de asumir que los líderes deben mostrar un comportamiento que se hace cargo, ampliar la definición de liderazgo para incluir la creación de un co...Starting at €8.20
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Cutting the Cost of HIV (Spanish version)
Reddy, Mergen; Swanepoel, BoetieArticle HBS-F0609BBy approaching HIV infection among Russian and Botswanan miners as a financial problem, a Deloitte consultant and a mine executive created programs that improved employees' health and reduced the costs to the mines.Starting at €8.20
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The Art of Commerce
Harvard Business ReviewArticle HBS-F1403Z-EAn elaborately engraved Spanish stock certificate issued in 1758 could almost be a template for modern stock certificates. Here's the story that its iconography reveals about the royal trading company it came from. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20