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Lecciones de un secuestro
IESE InsightArticle ART-2275Knowledge and Communication, Leadership and People ManagementEl arquitecto mexicano Bosco Gutiérrez fue secuestrado el 29 de agosto de 1990. Sus fuertes convicciones y resiliencia le permitieron afrontar la incertidumbre y escapar 257 días después.Starting at €8.20
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Ambushed by Adversity
IESE InsightArticle ART-2275-EKnowledge and Communication, Leadership and People ManagementThe uncertainty, threats and uncontrollable situations faced by the average business person may never be as extreme as what the Mexican architect Bosco Gutiérrez went through. But his story of how he mustered the strength within himself to overcome his ordeal offers valuable lessons on how to keep your wits about you when you find yourself suddenly ambushed by adversity.Starting at €8.20
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Navigating the Realities of Emerging Markets
Kleinhempel, MatthiasArticle ART-2791-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementAll corporate compliance programs share a common feature: to ensure that the company obeys the law and that all organizational members behave ethically. However, multinational companies operating in a country like Mexico, for example, face issues very different from those of Germany -- a reality that many codes of conduct fail to recognize. The author's research on compliance programs in the emerging economies of Latin America reveals the special...Starting at €8.20
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Jack Campbell (B)
Carelli, Joao; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-199Leadership and People ManagementJack Campbell es un profesional brasileño con una brillante preparación académica. El caso muestra la entrevista de trabajo y su incorporación a un banco en el que no encaja ni por motivos ni por cultura empresarial. Sus buenos resultados como profesional no son óbice para que, al cabo de un tiempo, haya un replanteamiento en su carrera.Starting at €5.74
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BMW-British Aerospace: La venta de Rover
Miller, PaddyCase FH-522Leadership and People ManagementEn febrero de 1994, British Aerospace anunció la venta de los holdings del Grupo Rover a BMW, fabricante alemana de automóviles. El caso narra el desarrollo de los acontecimientos que precedieron al anuncio así como las implicaciones que tuvo para el socio de Rover, Honda. La reacción de los políticos, de la Bolsa y de los sindicatos fue diversa y presentó graves problemas a la dirección de Rover. Este caso mereció un galardón en el «European Cas...Starting at €8.20
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El dilema de Griffiths
Sánchez-Runde, CarlosCase DPO-148Leadership and People ManagementEl caso presenta el dilema de Joan Griffiths, responsable sindical en una planta de Toshiba en Plymouth, Reino Unido, ante la inflexibilidad de la dirección para aceptar un aumento salarial por encima del propuesto. La planta se rige por un innovador sistema de relaciones laborales que incluyen un consejo asesor con representantes de los empleados y la renuncia del sindicato al uso de la huelga.Starting at €8.20
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Florián Coute: un EMBA en apuros (C)
Stein, GuidoCase DPO-302Leadership and People ManagementHabía pasado un año desde la última conversación que Florián había mantenido con Rafael. Por entonces, se planteaba si cambiar de empresa o continuar en IB, decisión por la que finalmente se decantó. Florián recordaba "En julio me cambié a la División de Servicios Exteriores, a la que pertenecen las líneas de negocio de parking, alquiler de vehículos, wifi, telefonía y publicidad. Me asignaron la responsabilidad de diseñar el plan estratégico ...Starting at €5.74
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Laboratorios Alce Brazil: Sales Team Turnover
Segarra, José Antonio; Carrillo, JordiCase M-1264-ELeadership and People Management, MarketingLaboratorios Alce, a Brazilian market leader in ophthalmic drugs, faces a disproportionate turnover in its network of salespeople, with serious consequences for the business. The national sales manager reflects on the causes of the high turnover rate and on possible solutions. In addition, he contemplates introducing changes to the commercial organization and sizing of his network of 70 salespeople.Starting at €8.20
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Laszlo and his Paradoxical Relationships
Sortheix, Florencia; Ribera, AlbertoCase DPO-126-ELeadership and People ManagementThis case is based in on compilation of self-development exercises and reflections from a 35-year old successful manager. It describes his interpersonal skills and attitudes, both for professional and personal relationships. It focuses mainly on his concerns about his close intimate relationships and their influence on work-life balance and personal well-being. It may be useful to discuss some personality traits like attachment, dependence, or em...Starting at €8.20
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Forensic Speaking: The Case of Margaret Thatcher: Primer Minister of Great Britain and Northern Ireland (1979-1990)
Leggett, Brian O'ConnorCase DPO-109-ELeadership and People ManagementAccording to the classical writer Quintilian, "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." When Margaret Thatcher became Britain's prime minister in 1979, she arrived at Downing Street with an argumentative style, authoritative manner and a whole new ideological package. Her style was built on knowing the facts, analyzing them, and then using this analysis to support her conten...Starting at €8.20