Laboratorios Alce Brazil: Sales Team Turnover

By Segarra, José Antonio / Carrillo, Jordi

Leadership and People Management Marketing

Laboratorios Alce, a Brazilian market leader in ophthalmic drugs, faces a disproportionate turnover in its network of salespeople, with serious consequences for the business. The national sales manager reflects on the causes of the high turnover rate and on possible solutions. In addition, he contemplates introducing changes to the commercial organization and sizing of his network of 70 salespeople.

Collection: IESE (España)

Ref: M-1264-E

Format: PDF

Number of pages: 21

Publication Date: Oct 25, 2011

Language: English, Spanish

Description

Year: 2010

Geographic Setting: Brasil

Laboratorios Alce Brazil: Sales Team Turnover

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Laboratorios Alce Brazil: Sales Team Turnover

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Laboratorios Alce Brazil: Sales Team Turnover

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