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HBSP (USA)
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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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LOYAL3: Own What You Love
Viceira, Luis M.; Ciechanover, Allison M.Case HBS-215075-EFinanceThis case features San Francisco-based financial technology startup, LOYAL3. Founded in 2008, the company seeks to disrupt the capital markets and democratize access to those markets for retail investors. By the fall of 2014, LOYAL3 had three products. In the first, the Social IPO Platform , LOYAL3 acted as co-manager of an issuing company's initial public offering (IPO), enabling individual investors to purchase IPO shares at the same price-an...Starting at €8.20
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Zillow Offers: Winning Online Real Estate 2.0
Viceira, Luis M.; Di Maggio, Marco; Ciechanover, Allison M.Case HBS-220021-EFinanceZillow Group launches an ibuyer program to buy and sell physical homes. Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market,Starting at €8.20
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
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Ocean Tomo: Building a Market for Intellectual Property
Hagiu, Andrei; Coles, Peter A.; Wagonfeld, Alison BerkleyCase HBS-709404-EStrategyOcean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset--difficult to value, harder to trade, and often underutilized by owners. CEO Jim Malackowski and his colleagues hoped to capitalize on this inefficiency by designing and operating innovative marketplaces for intellectual property...Starting at €8.20
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Microsoft adCenter
Coles, Peter A.; Edelman, BenjaminCase HBS-908049-EStrategyMicrosoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.Starting at €8.20
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Attack of the Clones: Birchbox Defends Against Copycat Competitors
Coles, Peter A.; Edelman, BenjaminCase HBS-912010-EStrategyBirchbox offers trial-sized beauty products delivered monthly by mail -- attracting rave reviews. Seeing the success of this model, numerous "copycat" clones seek to offer the same service. Many of these copycats focus on non-U.S. countries, but others are challenging Birchbox on its home territory. Can Birchbox defend its position? How?Starting at €8.20
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Mobilizing an Online Business
Coles, Peter A.; Edelman, BenjaminCase HBS-913061-EEntrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure.Starting at €8.20
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Market Design in Online Businesses (Abridged), Module Note
Coles, Peter A.; Edelman, BenjaminCase HBS-915016-EEconomicsThe purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online Economy: Strategy and Entrepreneurship," an elective course taught at Harvard Business School. This is an abridgment of HBP 911066.Starting at €8.20
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Autonomous Vehicles: The Rubber Hits the Road...but When
Kerr, William R.; Ciechanover, Allison M.; Huizinga, Jeff; Palano, JamesCase HBS-818088-EKnowledge and CommunicationAutonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about the factors influencing development and commercialization and how various stakeholders might respond. They will also be put in the shoes of decision-makers looking for signals that might...Starting at €8.20