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HBSP (USA)
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Bluefin Labs: La adquisición por Twitter
Deighton, John; Kornfeld, LeoraCase HBS-514S06Marketing¿Cuál es el valor de los datos de escucha sociales de aleta azul Labs a Twitter? Adquirida por Twitter en 2013, rojo había construido un sistema que reunió a millones de comentarios en línea en un esfuerzo por desarrollar nuevas métricas para los programas de televisión y la publicidad de marca. Con los datos de Twitter y otros sitios sociales, expresiones, no sólo impresiones, ahora podría ser agregados, medidos, y se utiliza para calibrar el re...Starting at €8.20
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Dove: Evolution of a Brand, Teaching Note
Deighton, JohnTeaching Note HBS-508109-EMarketingTeaching Note for [508-047].Starting at €0.00
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Cotopaxi: Managing Growth for Good
Wu, Andy; Huang, LauraCase HBS-717488-EStrategyCotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an unpaid internship in Peru and his previous e-commerce startups in the US and Brazil. Cotopaxi's social cause is fighting global poverty; their target is to donate 10% of their profits b...Starting at €8.20
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Cotopaxi: Managing Growth for Good, Teaching Note
Wu, Andy; Huang, LauraTeaching Note HBS-718416-EStrategyTeaching note for case 717488.Starting at €0.00
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Cisco Systems and OpenDNS: Strategic Integration
Wu, Andy; Gonzalez, George; Wang, DavidCase HBS-718489-EStrategyWith more than 72,000 employees and revenues approaching the $50B mark, Cisco Systems is one of the largest information technology and networking firms globally. As the company grew and expanded into different lines of businesses, Cisco consistently looked outwards for acquisition targets that could supplement its considerable size and reach. As a follow-up to its well-received $2.7B acquisition of SourceFire in 2013, which seamlessly integrated ...Starting at €8.20
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Nascent Platform Strategy: Overcoming the Chicken-or-Egg Dilemma
Wu, Andy; Clough, David R.; Kaletsky, SashaCase HBS-719507-EStrategyThis note provides a framework for addressing the classic chicken-or-egg dilemma facing entrepreneurs launching nascent multi-sided platforms. There are several conditions that lead to a difficult chicken-or-egg problem: strong network effects, high multi-homing costs, limited differentiation, and high other barriers to entry. To overcome this challenge and create competitive advantage by reaching critical scale in network size, there are three c...Starting at €8.20
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Boxed, Teaching Note
Huang, Laura; Wu, AndyTeaching Note HBS-720399-EEntrepreneurshipTeaching note for case 719496.Starting at €0.00
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Obama versus Clinton: The YouTube Primary
Deighton, John; Kornfeld, LeoraCase HBS-509032-EMarketingWhat was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each candidate, and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008.Starting at €8.20
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Obama versus Clinton: The YouTube Primary, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-509038-EMarketingTeaching Note for [509032].Starting at €0.00