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IESE (España)
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Anticípese al futuro
Done, Adrian A.; Goldin, Ian; Fidler, Devin; Gorbis, Marina; Rosenberg, MikeDossier DOS-12Economics, Leadership and People Management, Service and Operations Management, StrategySon muchos los retos que nos esperan. Este dossier le permitirá gestionar mejor las tendencias globales.Starting at €15.00
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Managing the Future: The Way Ahead
Done, Adrian A.; Goldin, Ian; Fidler, Devin; Gorbis, Marina; Rosenberg, MikeDossier DOS-12-EEconomics, Leadership and People Management, Service and Operations Management, StrategyWhat you need to know today to lead the charge into tomorrow, with boldness and vision.Starting at €15.00
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Adolescentes hoy, jóvenes adultos en 2020
Nueno Iniesta, José LuisArticle ART-1894MarketingAunque no tienen un gran poder adquisitivo, los adolescentes juegan un papel crucial en muchas decisiones de compra. Además, de su comportamiento y actitudes en relación al consumo dependerá el futuro (y la sostenibilidad) de muchas empresas. Por ello, invertir en el conocimiento de este target es una decisión rentable a largo plazo. Si tenemos en cuenta el reequilibrio de la renta que se está produciendo en las economías emergentes, y que...Starting at €8.20
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El declive de las calles comerciales
Nueno Iniesta, José LuisArticle ART-2454Marketing, Service and Operations ManagementTras seis años de crisis, las empresas han aprendido que hoy deben ir a buscar al consumidor allí donde se encuentre: en una tienda insignia en las principales avenidas; de forma efímera con una pop-up store que sorprenda al viandante en un lugar poco habitual; en Internet (e-commerce), en el móvil (mobile commerce) y en las redes sociales (social commerce); o combinando estas experiencias con un establecimiento cli...Starting at €8.20
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The Decline of Main Street, the Rise of Multichannel Retail
Nueno Iniesta, José LuisArticle ART-2454-EMarketing, Service and Operations ManagementSix years into the economic crisis, companies have learned that they must go wherever consumers congregate and engage them there: in a flagship store on a prime shopping street; in a pop-up store calculated to surprise passers-by in an unexpected location; on the Internet; on their smartphones; in social media networks; or combining the online experience with a click-and-collect service, where goods purchased online can be picked up from a local ...Starting at €8.20
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Teens Today, Young Adults in 2020
Nueno Iniesta, José LuisArticle ART-1894-EMarketingThe future and sustainability of many companies will depend to a great extent on teenagers¿ behavior and attitudes toward consumption. As such, getting to know this key group now will pay off in the long term when they become young adults. Based on the latest findings of an international study of teenagers across eight countries, the author anticipates some of the main consumption patterns that will affect the business world in 2020. In particula...Starting at €8.20
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10 New Skills That Every Worker Needs
Fidler, Devin; Gorbis, MarinaArticle ART-2078-EKnowledge and Communication, Leadership and People ManagementThe current changes affecting society demand that workers acquire new skills to navigate the emerging environment. In this article, researchers from the Institute for the Future share the findings of a recent study carried out in collaboration with entrepreneurs, academics and business leaders, in which they explore the implications of these changes on the nature of work and careers. They list 10 specific new skills that can help workers achieve ...Starting at €8.20
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Las diez competencias que necesitarán sus empleados
Fidler, Devin; Gorbis, MarinaArticle ART-2078Knowledge and Communication, Leadership and People ManagementLos cambios que vive actualmente la sociedad exigen que los trabajadores adquieran nuevas habilidades para afrontar el futuro. En este artículo, dos investigadores del Institute for the Future exponen los hallazgos de un estudio sobre las consecuencias de dichos cambios en la naturaleza del trabajo y las carreras profesionales, realizado en colaboración con emprendedores, académicos y empresarios. Los autores presentan diez nuevas competencias qu...Starting at €8.20