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IESE (España)
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Walk the Talk: Managing With Integrity
Fontrodona, Joan; Sanz Fernández, Pablo; Aznar, Enrique; Vaccaro, Antonino; Kleinhempel, MatthiasDossier DOS-27-EBusiness Ethics and Corporate Social ResponsibilityMore than going in the same direction, make sure you're going in the right direction.Starting at €15.00
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Adolescentes hoy, jóvenes adultos en 2020
Nueno Iniesta, José LuisArticle ART-1894MarketingAunque no tienen un gran poder adquisitivo, los adolescentes juegan un papel crucial en muchas decisiones de compra. Además, de su comportamiento y actitudes en relación al consumo dependerá el futuro (y la sostenibilidad) de muchas empresas. Por ello, invertir en el conocimiento de este target es una decisión rentable a largo plazo. Si tenemos en cuenta el reequilibrio de la renta que se está produciendo en las economías emergentes, y que...Starting at €8.20
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El declive de las calles comerciales
Nueno Iniesta, José LuisArticle ART-2454Marketing, Service and Operations ManagementTras seis años de crisis, las empresas han aprendido que hoy deben ir a buscar al consumidor allí donde se encuentre: en una tienda insignia en las principales avenidas; de forma efímera con una pop-up store que sorprenda al viandante en un lugar poco habitual; en Internet (e-commerce), en el móvil (mobile commerce) y en las redes sociales (social commerce); o combinando estas experiencias con un establecimiento cli...Starting at €8.20
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The Decline of Main Street, the Rise of Multichannel Retail
Nueno Iniesta, José LuisArticle ART-2454-EMarketing, Service and Operations ManagementSix years into the economic crisis, companies have learned that they must go wherever consumers congregate and engage them there: in a flagship store on a prime shopping street; in a pop-up store calculated to surprise passers-by in an unexpected location; on the Internet; on their smartphones; in social media networks; or combining the online experience with a click-and-collect service, where goods purchased online can be picked up from a local ...Starting at €8.20
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Del director de cumplimiento normativo al de integridad
Aznar, Enrique; Vaccaro, AntoninoArticle ART-2790Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl cumplimiento normativo es más importante que nunca para la empresa. Pero el peso de esta carga debe repartirse por toda la organización, no puede recaer exclusivamente en el responsable de cumplimiento (chief compliance officer). El CEO y el consejo de administración deben ser los principales abanderados de la integridad. Para abordar los principales retos en esta materia, los autores proponen transformar la figura del director de cumpl...Starting at €8.20
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Make Way for the Chief Integrity Officer
Aznar, Enrique; Vaccaro, AntoninoArticle ART-2790-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementToday, corporate compliance is more important than ever. However, compliance officers cannot be expected to carry the whole weight of corporate responsibility on their shoulders. The authors discuss the main compliance challenges faced by managers today. To address those challenges, they propose the creation of a new senior executive profile: the Chief Integrity Officer. This person would support the CEO and the board in shaping the corporate cul...Starting at €8.20
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Whistleblowing Systems and Policies
Potito, Gianmichele; Aznar, Enrique; Vaccaro, AntoninoTechnical Note BEN-139-EBusiness Ethics and Corporate Social ResponsibilityThis technical note provides some basic information about the functioning of intra- and interfirm whistleblowing systems. This work adopts a managerial perspective and not a legal one, so it does not enter into the legislative details of each country because of their complexity and their continuous evolution.Starting at €8.20
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Teens Today, Young Adults in 2020
Nueno Iniesta, José LuisArticle ART-1894-EMarketingThe future and sustainability of many companies will depend to a great extent on teenagers¿ behavior and attitudes toward consumption. As such, getting to know this key group now will pay off in the long term when they become young adults. Based on the latest findings of an international study of teenagers across eight countries, the author anticipates some of the main consumption patterns that will affect the business world in 2020. In particula...Starting at €8.20
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Integridad: liderando con el ejemplo
Fontrodona, Joan; Sanz Fernández, Pablo; Aznar, Enrique; Vaccaro, Antonino; Kleinhempel, MatthiasDossier DOS-27Business Ethics and Corporate Social ResponsibilityNo basta con que la empresa esté alineada, también es necesario que se mueva en la buena dirección.Starting at €15.00