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IESE (España)
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Adolescentes hoy, jóvenes adultos en 2020
Nueno Iniesta, José LuisArticle ART-1894MarketingAunque no tienen un gran poder adquisitivo, los adolescentes juegan un papel crucial en muchas decisiones de compra. Además, de su comportamiento y actitudes en relación al consumo dependerá el futuro (y la sostenibilidad) de muchas empresas. Por ello, invertir en el conocimiento de este target es una decisión rentable a largo plazo. Si tenemos en cuenta el reequilibrio de la renta que se está produciendo en las economías emergentes, y que...Starting at €8.20
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El declive de las calles comerciales
Nueno Iniesta, José LuisArticle ART-2454Marketing, Service and Operations ManagementTras seis años de crisis, las empresas han aprendido que hoy deben ir a buscar al consumidor allí donde se encuentre: en una tienda insignia en las principales avenidas; de forma efímera con una pop-up store que sorprenda al viandante en un lugar poco habitual; en Internet (e-commerce), en el móvil (mobile commerce) y en las redes sociales (social commerce); o combinando estas experiencias con un establecimiento cli...Starting at €8.20
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The Decline of Main Street, the Rise of Multichannel Retail
Nueno Iniesta, José LuisArticle ART-2454-EMarketing, Service and Operations ManagementSix years into the economic crisis, companies have learned that they must go wherever consumers congregate and engage them there: in a flagship store on a prime shopping street; in a pop-up store calculated to surprise passers-by in an unexpected location; on the Internet; on their smartphones; in social media networks; or combining the online experience with a click-and-collect service, where goods purchased online can be picked up from a local ...Starting at €8.20
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Teens Today, Young Adults in 2020
Nueno Iniesta, José LuisArticle ART-1894-EMarketingThe future and sustainability of many companies will depend to a great extent on teenagers¿ behavior and attitudes toward consumption. As such, getting to know this key group now will pay off in the long term when they become young adults. Based on the latest findings of an international study of teenagers across eight countries, the author anticipates some of the main consumption patterns that will affect the business world in 2020. In particula...Starting at €8.20
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Competences for Positive Impact
Cameron, Kim; Ribera, Alberto; Guillén, José Luis; Raes, AnneloesDossier DOS-20-EKnowledge and Communication, Leadership and People Management, StrategySetting in motion a chain reaction of positive energy throughout your organization starts with you.Starting at €15.00
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Competencias para liderar el cambio
Cameron, Kim; Ribera, Alberto; Guillén, José Luis; Raes, AnneloesDossier DOS-20Knowledge and Communication, Leadership and People Management, StrategyPara hacer frente al nuevo entorno son necesarias herramientas que potencien nuestro crecimiento y el de la organización.Starting at €15.00
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Mindfulness y empresa
Guillén, José Luis; Ribera, AlbertoTechnical Note DPON-113Leadership and People ManagementEsta nota técnica tiene como objetivo dar a conocer qué es el mindfulness (también conocido como "atención plena"), las técnicas para ponerlo en práctica y sus efectos tanto a nivel individual (cognitivos, psicosomáticos y emocionales) como empresarial (potenciales beneficios que puede aportar a las compañías).Starting at €8.20
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Mindfulness and Business
Guillén, José Luis; Ribera, AlbertoTechnical Note DPON-113-ELeadership and People ManagementThe purpose of this technical note is to explain what mindfulness is (also known as "full attention") and to share techniques for putting it into practice, as well as to report on its effects both on an individual level (cognitive, psychosomatic and emotional) and on a corporate level (potential benefits that it can provide companies).Starting at €8.20