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IESE (España)
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Understand Your Network and Let Knowledge Flow
Tortoriello, MarcoArticle ART-2274-EInnovation and Change, Knowledge and CommunicationCompanies communicate and operate across vast social and geographical spaces. The way that valuable knowledge is shared and transferred across these spaces is essential for creating and sustaining a healthy culture of innovation. To facilitate this, managers must look beyond formal organizational structures to the informal networks of ties and relationships that employees form across functions and divisions. Through his research, IESE Prof. Marco...Starting at €8.20
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Visualizing Your Social Network
Ferraro, Fabrizio; Tortoriello, MarcoTechnical Note SMN-687-EStrategyThe technical note provides different options for visualizing one's social network. Drawing a picture of your social network, and of the broader social network in your company, might help you go beyond a simplistic view of what your contacts are (Who do you know?) and think about how the people in your company are connected to each other (your indirect contacts).Starting at €8.20
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El fin del fundamentalismo low cost: la interrupción de la COVID-19
Cruz, Alex; Nueno, José LuisCase M-1382Economics, Innovation and Change, MarketingRevisamos las tendencias pre-COVID-19 (como la convergencia de productos de servicio completo y de bajo coste; la segmentación del mercado y las demandas cambiantes de los consumidores cada vez más digitalizados). Con esos datos en mente, luego discutimos el impacto principal de la pandemia en los modelos existentes y proporcionamos las probables nuevas tendencias posteriores al COVID-19 en el sector de las aerolíneas. Habrá nuevos desarrollos, p...Starting at €8.20
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The End of Low-Cost Fundamentalism - The COVID Interruption
Cruz, Alex; Nueno, José LuisCase M-1382-EEconomics, Innovation and Change, MarketingWe review pre-COVID-19 trends (like the convergence of low cost and full service products; the re-segmentation of the market, and changing demands from increasingly digitalized consumers). With that data in mind, we then discuss the pandemic's main impact on existing models, and provide the likely new post-COVID-19 trends in the airline sector. There will be new developments, yet we conclude that the fundamentals of the democratization of air tr...Starting at €8.20
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The End of Low-Cost Fundamentalism: The COVID Interruption - Teaching Note
Cruz, Alex; Nueno, José LuisTeaching Note MT-54-EEconomics, Innovation and Change, MarketingWe review pre-COVID-19 trends, discuss the pandemic's main impact on existing models, and provide the likely new post-COVID-19 trends in the airline sector. However, the fundamentals of the democratization of air travel, particularly in the short-haul segments, are left untouched. After a "short" interruption, it will remain a cost-based game in which high return, agile, low-cost carriers compete with typically less-profitable network airlines th...Starting at €0.00
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El poder de las relaciones informales para innovar
Tortoriello, MarcoArticle ART-2274Innovation and Change, Knowledge and CommunicationMás allá de las estructuras formales de la organización, los empleados establecen vínculos que los directivos no deberían pasar por alto. El intercambio de conocimiento que se produce entre ellos a través de los espacios geográficos y sociales de las empresas es esencial para la innovación. Partiendo de su investigación, el profesor del IESE Marco Tortoriello propone varias estrategias para potenciar estas redes informales. El primer paso es iden...Starting at €8.20