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IESE (España)
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Understand Your Network and Let Knowledge Flow
Tortoriello, MarcoArticle ART-2274-EInnovation and Change, Knowledge and CommunicationCompanies communicate and operate across vast social and geographical spaces. The way that valuable knowledge is shared and transferred across these spaces is essential for creating and sustaining a healthy culture of innovation. To facilitate this, managers must look beyond formal organizational structures to the informal networks of ties and relationships that employees form across functions and divisions. Through his research, IESE Prof. Marco...Starting at €8.20
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Visualizing Your Social Network
Ferraro, Fabrizio; Tortoriello, MarcoTechnical Note SMN-687-EStrategyThe technical note provides different options for visualizing one's social network. Drawing a picture of your social network, and of the broader social network in your company, might help you go beyond a simplistic view of what your contacts are (Who do you know?) and think about how the people in your company are connected to each other (your indirect contacts).Starting at €8.20
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Anglo-Bharat (AB): The Rubicon International Port Limited (RIPL) Dilemma
Barcelona, Ricardo G.; Mitchell, Jordan; Rahnema Alavi, AhmadCase F-841-EFinanceThe commercial finance director of Anglo-Bharat (AB), a major oil and gas company based in London, UK, needs to recommend whether to invest an additional $150 million to expand a port project in India. Thus far, $480 million has been invested in the port, RIPL (Rubicon International Port Limited). The port, RIPL, is attached to another $600 million LNG (liquefied natural gas) re-gasification plant. If the investment is not made, AB runs the risk ...Starting at €8.20
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Nuevas herramientas para atrapar al consumidor verde
Barcelona, Ricardo G.Article ART-1891MarketingHay quienes creen que una de las razones por las que el boom ecológico de los años noventa no alcanzó todo su potencial fue que no se entendió el significado de consumidor verde. En este artículo, el autor completa esta visión con un estudio de la actitud de ejecutivos de 26 países hacia las prácticas de sostenibilidad tanto en casa como en el trabajo. La investigación revela algunas diferencias sorprendentes con retratos anteriores de l...Starting at €8.20
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New Tools to Capture the Elusive Green Consumer
Barcelona, Ricardo G.Article ART-1891-EMarketingSome feel the reason that the green boom of the ¿90s failed to realize its full potential was partly due to a lack of understanding of what constituted the ¿green consumer¿ in the first place. In this article, the author fleshes out this fragmented picture, using the results of a study of executives from 26 countries to discern their attitudes toward sustainability practices, both at home and at work. The research reveals some surprising differen...Starting at €8.20
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Anglo-Bharat (AB): The Rubicon International Port Limited (RIPL) Dilemma - Teaching Note
Barcelona, Ricardo G.; Mitchell, Jordan; Rahnema Alavi, AhmadTeaching Note FT-76-EFinanceThe commercial finance director of Anglo-Bharat (AB), a major oil and gas company based in London, UK, needs to recommend whether to invest an additional $150 million to expand a port project in India. Thus far, $480 million has been invested in the port, RIPL (Rubicon International Port Limited). The port, RIPL, is attached to another $600 million LNG (liquefied natural gas) re-gasification plant. If the investment is not made, AB runs the risk ...Starting at €0.00
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El poder de las relaciones informales para innovar
Tortoriello, MarcoArticle ART-2274Innovation and Change, Knowledge and CommunicationMás allá de las estructuras formales de la organización, los empleados establecen vínculos que los directivos no deberían pasar por alto. El intercambio de conocimiento que se produce entre ellos a través de los espacios geográficos y sociales de las empresas es esencial para la innovación. Partiendo de su investigación, el profesor del IESE Marco Tortoriello propone varias estrategias para potenciar estas redes informales. El primer paso es iden...Starting at €8.20