This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
IESE (España)
-
El difícil juego de equilibrios entre regulación y competencia
Vives, XavierArticle ART-3054Economics, Finance¿Perjudica a la sociedad que haya demasiada competencia en el sector bancario? ¿Qué políticas podrían proteger y estabilizar la banca sin asfixiarla? Este artículo aborda la compleja relación entre competencia, regulación y estabilidad, así como las implicaciones de la coordinación de la regulación bancaria con la política de competencia. El autor presenta los retos a que se enfrentan bancos y reguladores a la hora de gestionar los equilibrios en...Starting at €8.20
-
Balancing the Trade-Offs Between Competition and Stability
Vives, XavierArticle ART-3054-EEconomics, FinanceDoes too much competition in banking hurt society? What policies can best protect and stabilize banking without stifling it? This article addresses the critical relationships between competition, regulation and stability, and the implications of coordinating banking regulations with competition policies. The author presents some key challenges that bankers and regulators face in trying to manage the trade-offs between competition and stability. H...Starting at €8.20
-
Search Engine Optimization (SEO)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-374-EInformation Technologies, MarketingIn the digital world, search engines are shop windows. They are an absolute necessity for giving visibility to a business. A company that does not have a top position in online search results is missing opportunities to sell to, or communicate with, potential customers. And a business that does not appear in search results might as well not exist. Search engine optimization encompasses a range of techniques aimed at improving a website's posi...Starting at €8.20
-
Search Engine Marketing (SEM)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-376-EInformation Technologies, MarketingSearch engines are shop windows, giving visibility to our products and promoting our company. Not to make good use of them is to miss an opportunity to build brand and sales. When a user conducts a search, the search engine displays the results it considers most relevant. On the one hand, it displays "organic" or "natural" results. These appear in the middle of the results page and are not paid for by the company. SEO techniques are used to optim...Starting at €8.20
-
Search engine optimization (SEO)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-374Information Technologies, MarketingEn el mundo digital, los buscadores (o Search Engines) son escaparates absolutamente necesarios para dar visibilidad a un negocio. No tener una buena posición en los resultados de las búsquedas (o un buen ranking) equivale a perder oportunidades de venta o comunicación con potenciales clientes. Si nuestro negocio no aparece en los resultados de búsqueda, literalmente, no existimos. El SEO (Search Engine Optimization) abarca una serie de técnic...Starting at €8.20
-
Search Engine Marketing (SEM)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-376Information Technologies, MarketingLos buscadores son escaparates imprescindibles para dar visibilidad y promocionar nuestra empresa y nuestros productos. No aprovechar las enormes posibilidades que nos brindan equivale a una potencial pérdida de notoriedad y ventas. Cuando un usuario realiza una búsqueda, el buscador devuelve los resultados que considera más relevantes para dicha consulta: Por un lado, proporciona resultados orgánicos o naturales. Aparecen en el centro de la pági...Starting at €8.20
-
The Double Advantage of Public-Private Partnerships
Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, Jordi; Tadelis, Steven; Vives, XavierDossier DOS-34-EFinance, Service and Operations Management, StrategyThe opportunities for value creation double with PPPs. This dossier will help you ace the game.Starting at €15.00