Search Engine Optimization (SEO)

By Ferrándiz, Luis / Villanueva, Julian / Simarro, Sergio / Fernández-Velilla, Rosa

In the digital world, search engines are shop windows. They are an absolute necessity for giving visibility to a business. A company that does not have a top position in online search results is missing opportunities to sell to, or communicate with, potential customers. And a business that does not appear in search results might as well not exist.

Search engine optimization encompasses a range of techniques aimed at improving a website's position on search engine results pages, so as to receive more traffic (in response to a given query by a user).

In this technical note we explain the importance of SEO and introduce the main SEO techniques.

Collection: IESE (España)

Ref: MN-374-E

Format: PDF

Number of pages: 18

Publication Date: May 6, 2011

Language: English, Spanish

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Search Engine Optimization (SEO)

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Search Engine Optimization (SEO)

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Search Engine Optimization (SEO)

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