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IESE (España)
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Oltre Venture: la revolución del impacto (B)
Beccarini, Irene; Herrera, Ángela; Ferraro, Fabrizio; Liechtenstein, HeinrichCase SM-1670Entrepreneurship, Finance, StrategyEste caso describe la start-up y los primeros pasos de una nueva empresa de inversión de impacto de Italia: Oltre Venture. Oltre Venture, que se define a sí misma como una empresa de "capital riesgo social", había sido una de las pioneras en la inversión de impacto en Europa, con un primer fondo de inversión de ocho millones de euros y la recaudación de 29 millones para el segundo. Fundada por profesionales con muchos años de experiencia en el ám...Starting at €5.74
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Oltre Venture: The Impact Revolution (A) and (B)
Beccarini, Irene; Herrera, Ángela; Ferraro, Fabrizio; Liechtenstein, HeinrichTeaching Note SMT-122-EEntrepreneurship, Finance, StrategyThis case describes the start-up and early operation of a novel impact investing firm in Italy: Oltre Venture. Oltre Venture, which defines itself as a "social venture capital" firm, had been among the pioneers of impact investing in Europe, investing ¿8 million in its first fund, and raising ¿29 million for its second one. Founded by professionals with many years of corporate and private equity experience, Oltre Venture had developed a unique ha...Starting at €0.00
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Google AdWords: Developing and Growing the Spanish Market
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCase M-1239-EInformation Technologies, Knowledge and Communication, MarketingGoogle is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clie...Starting at €8.20
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Oltre Venture: The Impact Revolution (B)
Beccarini, Irene; Herrera, Ángela; Ferraro, Fabrizio; Liechtenstein, HeinrichCase SM-1670-EEntrepreneurship, Finance, StrategyThis case describes the start-up and early operation of a novel impact investing firm in Italy: Oltre Venture. Oltre Venture, which defines itself as a "social venture capital" firm, had been among the pioneers of impact investing in Europe, investing ?8 million in its first fund, and raising ?29 million for its second one. Founded by professionals with many years of corporate and private equity experience, Oltre Venture had developed a unique ha...Starting at €5.74
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Oltre Venture: The Impact Revolution (A)
Beccarini, Irene; Herrera, Ángela; Ferraro, Fabrizio; Liechtenstein, HeinrichCase SM-1669-EEntrepreneurship, Finance, StrategyThis case describes the start-up and early operation of a novel impact investing firm in Italy: Oltre Venture. Oltre Venture, which defines itself as a "social venture capital" firm, had been among the pioneers of impact investing in Europe, investing ?8 million in its first fund, and raising ?29 million for its second one. Founded by professionals with many years of corporate and private equity experience, Oltre Venture had developed a unique ha...Starting at €8.20
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Marketing en Internet
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosTechnical Note MN-370Information Technologies, MarketingEsta nota técnica explica qué es, para qué sirve y cómo hacer marketing en Internet. El número de temas que abarca es amplio, pero se podría dividir en dos partes principales. La primera, más teórica, explicaría que Internet es un medio apropiado para hacer marketing. La segunda se centraría en aspectos más prácticos. Si se quiere hacer marketing en Internet, qué hay que saber. A la hora de mostrar que Internet es un medio adecuado para hacer mar...Starting at €8.20
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Google AdWords: desarrollo y crecimiento del mercado español
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCase M-1239Information Technologies, Knowledge and Communication, MarketingLa empresa Google es el proveedor de espacio publicitario con mayor volumen de ventas del mundo. Su producto estrella son los enlaces patrocinados en las páginas de resultados de las búsquedas, a pesar de la dificultad que tiene sacarles el máximo partido. Estos enlaces se comercializa básicamente a través del sitio web Google Adwords, con el apoyo de una fuerza de ventas. El reto que afronta esta organización comercial es complejo, ¿cómo empujar...Starting at €8.20
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Oltre Venture: la revolución del impacto (A)
Beccarini, Irene; Herrera, Ángela; Ferraro, Fabrizio; Liechtenstein, HeinrichCase SM-1669Entrepreneurship, Finance, StrategyEste caso describe la start-up y los primeros pasos de una nueva empresa de inversión de impacto de Italia: Oltre Venture. Oltre Venture, que se define a sí misma como una empresa de "capital riesgo social", había sido una de las pioneras en la inversión de impacto en Europa, con un primer fondo de inversión de ocho millones de euros y la recaudación de 29 millones para el segundo. Fundada por profesionales con muchos años de experiencia en el ám...Starting at €8.20
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Internet Marketing
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosTechnical Note MN-370-EInformation Technologies, MarketingIn this technical note we explain what Internet marketing is, what it is used for, and how it is done. The note covers a wide variety of subjects, but is broadly in two parts. The first, more theoretical part explains why the Internet is a good medium for marketing. The second focuses on more practical issues, i.e., the things we must we know in order to do Internet marketing. To show that the Internet is a good marketing medium, we describe the ...Starting at €8.20