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IESE (España)
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Oltre Venture: la revolución del impacto (B)
Beccarini, Irene; Herrera, Ángela; Ferraro, Fabrizio; Liechtenstein, HeinrichCase SM-1670Entrepreneurship, Finance, StrategyEste caso describe la start-up y los primeros pasos de una nueva empresa de inversión de impacto de Italia: Oltre Venture. Oltre Venture, que se define a sí misma como una empresa de "capital riesgo social", había sido una de las pioneras en la inversión de impacto en Europa, con un primer fondo de inversión de ocho millones de euros y la recaudación de 29 millones para el segundo. Fundada por profesionales con muchos años de experiencia en el ám...Starting at €5.74
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Oltre Venture: The Impact Revolution (A) and (B)
Beccarini, Irene; Herrera, Ángela; Ferraro, Fabrizio; Liechtenstein, HeinrichTeaching Note SMT-122-EEntrepreneurship, Finance, StrategyThis case describes the start-up and early operation of a novel impact investing firm in Italy: Oltre Venture. Oltre Venture, which defines itself as a "social venture capital" firm, had been among the pioneers of impact investing in Europe, investing ¿8 million in its first fund, and raising ¿29 million for its second one. Founded by professionals with many years of corporate and private equity experience, Oltre Venture had developed a unique ha...Starting at €0.00
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Web Analytics: Demystifying Performance Marketing
Gallo, Iñigo; Valentí, Albert; Segarra, JavierTechnical Note MN-406-EMarketingIn this note, we provide a simple guide to assess your company's performance along the critical business phases of attracting visitors to your site, converting those visitors into customers, and having them come back. We keep concepts simple and stay away from unnecessary sophistication. Armed with this basic knowledge, you should be able to understand the principal goals, potential issues, and lines of work regarding your online presence.Starting at €8.20
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Rappi: The Growth Dilemma
Valentí, Albert; Zunino, Diego; Panlilio, LorenzoCase M-1377-EEntrepreneurship, MarketingThe Colombian startup Rappi, an on-demand delivery platform, became the first Colombian unicorn in only 3 years from its founding. The co-founder is reflecting on how to maintain the growth trend that drove the company?s success. Rappi?s executives face choices in three areas: organic growth, expansion to other product markets, and expansion in another geographical market.Starting at €8.20
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20
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Oltre Venture: The Impact Revolution (B)
Beccarini, Irene; Herrera, Ángela; Ferraro, Fabrizio; Liechtenstein, HeinrichCase SM-1670-EEntrepreneurship, Finance, StrategyThis case describes the start-up and early operation of a novel impact investing firm in Italy: Oltre Venture. Oltre Venture, which defines itself as a "social venture capital" firm, had been among the pioneers of impact investing in Europe, investing ?8 million in its first fund, and raising ?29 million for its second one. Founded by professionals with many years of corporate and private equity experience, Oltre Venture had developed a unique ha...Starting at €5.74
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Oltre Venture: The Impact Revolution (A)
Beccarini, Irene; Herrera, Ángela; Ferraro, Fabrizio; Liechtenstein, HeinrichCase SM-1669-EEntrepreneurship, Finance, StrategyThis case describes the start-up and early operation of a novel impact investing firm in Italy: Oltre Venture. Oltre Venture, which defines itself as a "social venture capital" firm, had been among the pioneers of impact investing in Europe, investing ?8 million in its first fund, and raising ?29 million for its second one. Founded by professionals with many years of corporate and private equity experience, Oltre Venture had developed a unique ha...Starting at €8.20
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Telefónica Chequia: la revolución Free (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307Innovation and Change, Marketing, StrategyEn la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.Starting at €5.74
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74
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Jets4future and the Sale of Private Jets
Segarra, José Antonio; Valentí, Albert; Sanmartí, FrancCase M-1305-EMarketing, StrategyThe case centers on a European distributor of private jets. It explains the specificities and particular problems involved in marketing high-value industrial products: long sales cycle, complex decision-making unit, and significant investment on the part of the customer for the purchase. It discusses the process of customer acquisition and different marketing investments. It also describes three specific situations involving customers in which de...Starting at €8.20