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Supplementary Case

Telefónica Chequia: la revolución Free (B)

By Segarra, José Antonio / Valentí, Albert

En la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.

Collection: IESE (España)

Ref: M-1307

Format: PDF

Number of pages: 10

Publication Date: Sep 25, 2013

Language: Spanish, English

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Description

Year: 2012-2013

Geographic Setting: República Checa

Learning Objective

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Telefónica Chequia: la revolución Free (B)

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Telefónica Chequia: la revolución Free (B)

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Telefónica Chequia: la revolución Free (B)

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