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IESE Insight. Issue 2. Third quarter 2009
IESE InsightMagazine REV-2-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThis edition of the IESE Insight review shows how working together with others can multiply your company¿s own best effort. A study by Kathleen M. Eisenhardt (Stanford) and Pinar Ozcan (IESE) reveals how even small firms with few resources can use strategic alliances to strengthen their market position, gain new capabilities and resources, and grow during difficult times. Thomas Vollmann and Carlos Cordón (IMD) present a tested process to ...Starting at €22.00
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IESE Insight. Issue 14. Third Quarter 2012
IESE InsightMagazine REV-34-EInnovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyJay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors t...Starting at €22.00
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00
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IESE Insight. Número 4. Primer trimestre 2010
IESE InsightMagazine REV-4Business Ethics and Corporate Social Responsibility, Corporate Governance, Economics, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyEste número de la revista ofrece algunas estrategias de cambio que permitirán a los directivos innovar en su modelo de negocio, no sólo para obtener beneficios y crecer, sino incluso para liderar una profunda transformación de su sector y capturar gran parte de su valor. Incluye artículos de los profesores del IESE Joan E. Ricart y Fabrizio Ferraro que desgranan, respectivamente, la evolución del sector de los videojuegos de los años 70 hasta hoy...Starting at €22.00
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IESE Insight. Número 19. Cuarto trimestre 2013
IESE InsightMagazine REV-43Decision Analysis, Economics, Entrepreneurship, Finance, Innovation and Change, Leadership and People Management, Marketing, StrategyElegir no es una opción. Vivimos en un mundo que nos obliga a hacerlo constantemente. Este número de IESE Insight permite conocer mejor los mecanismos de nuestra mente para reducir el margen de error. Rafael de Santiago muestra cómo se utilizan los árboles de decisiones para elegir de forma racional y nos previene de los sesgos cognitivos más comunes. Las investigaciones de Sheena Iyengar demuestran hasta qué punto un exceso de opciones pu...Starting at €22.00
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IESE Insight. Issue 19. Fourth Quarter 2013
IESE InsightMagazine REV-43-EDecision Analysis, Economics, Entrepreneurship, Finance, Innovation and Change, Leadership and People Management, Marketing, StrategyThis issue will not only help you to make decisions, it will ensure they are smart. Rafael de Santiago shows how to use decision trees, and suggests practical strategies to limit the influence of cognitive biases on your decision-making. Sheena Iyengar offers steps to design more helpful forms of choice, so that you obtain the most benefit from choice with the least effort, for yourself as well as for the consumers and employees you serve. Sebast...Starting at €22.00
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IESE Insight. Issue 36. First Quarter 2018
IESE InsightMagazine REV-77-ECorporate Governance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyThe resources you need may lie outside your firm. Before stepping out, know what it takes to make alliances work. Africa Ariño and Rafael Andreu use the case of a healthcare alliance to show how partners can better coordinate their activities to improve their joint performance. Jeffrey J. Reuer and Shivaram V. Devarakonda discuss when it may be appropriate to set up a steering committee in non-equity alliances. Solon Moreira sees three necessary ...Starting at €22.00
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IESE Insight. Número 8. Primer trimestre 2011
IESE InsightMagazine REV-8Accounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, Strategy¿Cómo integrar el entorno y la sociedad en la cuenta de resultados? En este número de la revista IESE Insight Robert G. Eccles y Kyle Armbrester, de Harvard Business School, proponen utilizar la informática en la nube para presentar los resultados no financieros en los informes integrados. Ricardo G. Barcelona sugiere una forma novedosa de segmentar al consumidor ¿verde¿ en función de sus actitudes hacia la sostenibilidad. Por su parte, Lu...Starting at €22.00
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IESE Insight. Número 9. Segundo trimestre 2011
IESE InsightMagazine REV-9Business Ethics and Corporate Social Responsibility, Decision Analysis, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyLas redes sociales lo están cambiando todo y las empresas no pueden ser ajenas a esta gran revolución. En el dossier de este número de la revista IESE Insight Soumitra Dutta, de INSEAD, propone cinco estrategias para potenciar las organizaciones totalmente en red. Evgeny Káganer, del IESE, y Emmanuelle Vaast, de la Universidad McGill, identifican 18 temas recurrentes para guiar el uso de las redes sociales en el lugar de trabajo. Además, G...Starting at €22.00
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IESE Business School Insight, 155
IESE InsightMagazine REV-87-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Finance, Leadership and People Management, Marketing, Service and Operations ManagementWhat executives and directors need to know as firms increasingly look for purpose beyond profits and deal with a changing ownership environment. Four responsibilities for the board. Interviews with Amra Balic (BlackRock) and veteran board chairman Herman Daems. Ways in which technological disruption may transform corporate governance. The future of banking. Keys when going digital overnight. Tips for managing virtual teams. Cash is king: advice f...Starting at €22.00