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Stanford Graduate School of Business (USA)
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Arterys
Chess, Robert; Lehman, CameronCase SGSB-SM297-EStrategyFabien Beckers, Founder and CEO of Arterys, walks through the creation of his medical / AI imaging company, including the equity struggles of the founding team, building the right team and final the right channel sales partners.Starting at €8.20
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General Electric in 2017: Naming and Claiming the Industrial Internet
Siegel, Robert E.; Lehman, CameronCase SGSB-SM288-EStrategyFrom 2010 to 2017, General Electric pivoted from an industrial behemoth to a data-driven tech company by incorporating big data analytics across all of their subsidiaries. As the world’s first “digital industrial” company, it named and the Industrial Internet - the “internet of things” for manufacturing - and is poised to win big in the future, as the current CEO, Jeff Immelt, hands over the reins to his predecessor, John Flannery.Starting at €8.20
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Teaching Note for Bxo: From Seed to IPO
Chess, Robert; Lehman, CameronTeaching Note SGSB-SM-296TN-EStrategyDylan Smith, Co-Founder and CFO of Box, describes the various stages of founding the enterprise digital document and data storage company. At each financial raise, beginning with the very earliest family-and-friend money all the way through IPO, Smith describes the options and the thought process that went into each decision.Starting at €0.00
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Box: From Seed to IPO
Chess, Robert; Lehman, CameronCase SGSB-SM-296-EStrategyDylan Smith, Co-Founder and CFO of Box, describes the various stages of founding the enterprise digital document and data storage company. At each financial raise, beginning with the very earliest family-and-friend money all the way through IPO, Smith describes the options and the thought process that went into each decision.Starting at €8.20
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Stanford Management Company in 2018: Venture Capital and Other Asset Allocation
Glynn, John; Lehman, CameronCase SGSB-SM294-EStrategyGreg Milani, Senior Managing Director of the Stanford Management Company, considers how much of Stanford’s $27 billion endowment to allocate to early stage capital, taking into account the various pro’s and con’s of that allocation.Starting at €8.20
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El Marketing de Patrocinio de Visa
Chang, Victoria; Foster, GeorgeCase SGSB-SPM5ESMarketing, StrategyVisa era la marca de pago líder en el mundo y su visión era ser "La mejor forma de pago del mundo". Visa atribuyó una parte importante de su éxito a los patrocinios de alto perfil, como el patrocinio de los Juegos Olímpicos. Visa también patrocinó numerosos eventos como la Copa Mundial de Rugby, Best of Broadway, el Festival de Cine de Toronto, NASCAR, la NFL, la Triple Corona de Visa y los Juegos Paralímpicos, y tiene una alianza internacional c...Starting at €8.20
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StyleSeat
Foster, George; Lehman, CameronCase SGSB-SM-295-EStrategyMelody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.Starting at €8.20
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Teaching Note for StyleSeat
Foster, George; Lehman, CameronTeaching Note SGSB-SM-295TN-EStrategyMelody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.Starting at €0.00