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INSEAD (France)
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MAS Holdings: Strategic Corporate Social Responisibility in the Apparel Industry (Portuguese Version)
Story, Jonathan; Watson, NoshuaCase INSEAD-5347PT-PPStrategyMAS Holdings is a family-run women's clothing factory. It was founded by three brothers who made this business worth 570 million US dollars. Their customers are the biggest names in the lingerie and sportswear brands. The textile industry accounts for 50% of Sri Lanka's exports, and they are under pressure as the United States and the European Union have gradually phased out export prices, notably China. The study describes how to use corporate s...Starting at €8.20
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MAS Holdings: Strategic Corporate Social Responisibility in the Apparel Industry - Teaching Note
Story, Jonathan; Watson, NoshuaTeaching Note INSEAD-5347TN-EStrategyTeaching note prepared as an aid for teaching cases INSEAD-0027 and INSEAD-0027-PP.Starting at €0.00
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The Evolution of the Circus Industry (A)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Case INSEAD-4999A-ECorporate Governance, Service and Operations ManagementThis is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts. The case reveals that the industry had become a red ocean with limited profit and ...Starting at €8.20
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (case B)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Case INSEAD-4999B-ECorporate Governance, Service and Operations ManagementThis is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete. It value innovated by shifting the buyer group from children (end-users of the traditional circus) to adults (purchasers of the traditional circus), drawing upon the distinctive strengths...Starting at €8.20
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Incluso un payaso puede hacerlo: el Cirque du Soleil recrea el espectáculo en vivo (Caso B)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Case INSEAD-4999BSPCorporate Governance, Service and Operations ManagementEste es el segundo de una serie de dos casos. Cirque du Soleil entró con mucho éxito una industria circense estructuralmente poco atractivo. Fue capaz de reinventar la industria y creó un nuevo espacio de mercado, desafiando las suposiciones convencionales sobre cómo competir. Innovó en el valor desplazando el grupo de compradores de los niños (usuarios finales del circo tradicional) a los adultos (compradores del circo tradicional), basándose en...Starting at €8.20
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment - Teaching note
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Teaching Note INSEAD-4999TN-ECorporate Governance, Service and Operations ManagementTeaching note for the case “Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment”Starting at €0.00
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MAS Holdings: Responsabilidad social corporativa estratégica en el sector textil
Story, Jonathan; Watson, NoshuaCase INSEAD-5347SPStrategyMAS Holdings es un negocio familiar dedicado a la fabricación de ropa para mujer. Fue fundado por tres hermanos que lo han convertido en un negocio de 570 millones de dólares. La lista de clientes incluye las marcas más importantes de ropa interior y deportiva. El sector textil acapara el 50% de las exportaciones de Sri Lanka, que quedaron en una situación peligrosa al eliminar Europa y EE UU las cuotas de importación impuestas, especialmente las...Starting at €8.20