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IESE (España)
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCase ASN-25Information TechnologiesDesde la apertura de su primer establecimiento de droguería y perfumería con descuento en Alemania en 1974, Schlecker ha crecido hasta ser una de las empresas de venta al por menor con más empleados de Europa, y la número uno en el sector de los productos de droguería y perfumería. Ahora ha llegado el momento para Schlecker de considerar si su modelo de negocio podría traducirse al mundo virtual. En 1999, en Alemania se le daba mucho bombo a Int...Starting at €8.20
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Terra Lycos
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCase SI-130-EInformation Technologies, Knowledge and CommunicationIn May 2000, the leading Spanish language portal and Internet Access Provider (IAP), Terra, announced that they were to buy the fourth ranking US portal, Lycos, for $12.5 billion in stock. This merger enabled Terra to expand from Spanish and Portugese speaking markets to become a global player. However, the continued success of the big three portals, AOL, MSN and Yahoo!, has kept Terra Lycos amongst the second tier of portal companies. Against a ...Starting at €8.20
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Got an Idea for Your Business? Test Your Assumptions!
Liedtka, Jeanne M.Article ART-3170-EInnovation and Change, StrategyBusiness people are primed to take action to change the present and solve problems. But by jumping straight to solutions before they have thoroughly explored the current reality of the user experience, their grand ideas may fall flat. Although starting with a solution is rarely the best way to go, the author provides tips for those who go this route, suggesting how they can still leverage the design-thinking model to test assumptions and get back...Starting at €8.20
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Terra Lycos
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCase SI-130Information Technologies, Knowledge and CommunicationEn mayo de 2000, el portal y proveedor de acceso a Internet (IAP) líder en lengua castellana, Terra, anunció que iba a comprar el portal situado en cuarta posición en Estados Unidos, Lycos, por una cifra de 125 millardos de dólares abonada mediante intercambio de acciones. Esta fusión permitió a Terra expandirse más allá de sus mercados de habla española y portuguesa, convirtiéndose así en un actor global. No obstante, el éxito continuado de los ...Starting at €8.20
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCase ASN-25-EInformation TechnologiesSince opening their first discount drugstore in Germany in 1974, Schlecker had grown to be one of the biggest retail employers in Europe, and the number one drugstore in Germany. Now the time had come for Schlecker to consider whether their succesful model would translate to the online world. In 1999 in Germany, there was a lot of hype around about the promise that the Internet would bring, however the Internet had yet to become established there...Starting at €8.20
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Transforma tu empresa con el Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37Innovation and Change, Service and Operations Management, StrategyTransformar la empresa requiere un enfoque de dirección que permita el cambio ordenado. El design thinking puede jugar un papel imprescindible en este proceso.Starting at €15.00
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Transformation Through Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37-EInnovation and Change, Service and Operations Management, StrategyDesign thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully.Starting at €15.00
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Terra Lycos (Portuguese Version, Brazil)
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCase SI-130-PBInformation Technologies, Knowledge and CommunicationIn May 2000, the leading Spanish language portal and Internet Access Provider (IAP), Terra, announced that they were to buy the fourth ranking US portal, Lycos, for $12.5 billion in stock. This merger enabled Terra to expand from Spanish and Portugese speaking markets to become a global player. However, the continued success of the big three portals, AOL, MSN and Yahoo!, has kept Terra Lycos amongst the second tier of portal companies. Against a ...Starting at €8.20
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¿Tienes una idea? ¡Pon a prueba tus hipótesis!
Liedtka, Jeanne M.Article ART-3170Innovation and Change, StrategyA los directivos se les ha enseñado a actuar para resolver problemas y cambiar el presente. Pero incluso las ideas más brillantes pueden fracasar si nos lanzamos a buscar soluciones sin analizar detenidamente la experiencia real del cliente. Aunque empezar por la solución no es la mejor manera de proceder, la autora apunta una serie de consejos para quienes trabajan así y cómo pueden usar el modelo del para testar sus hipótesis y encarrilar su b...Starting at €8.20