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  1. Teaching Note

    Renewing the Nissan Brand - Teaching Note

    By Rubin, James R.
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0194TN-E
    Published: Sep 24, 2009
    Format: PDF
    Pages: 5
    Language: English
    €0.00 PVP Institution
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  2. Technical Note

    Corporate Branding

    By Rubin, James R.
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0203-E
    Published: Dec 29, 2005
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
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  3. Case

    UPS and Corporate Sustainability: Proactively Managing Risk

    By Rubin, James R. / Carmichael, Barbara
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0213-E
    Published: Dec 23, 2008
    Format: PDF
    Pages: 30
    Language: English
    €8.53 PVP Institution
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  4. Technical Note

    MBA Writing Diagnostic

    By Rubin, James R.
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0216-E
    Published: Jan 12, 2009
    Reviewed: Oct 16, 2009
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
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  5. Case

    Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management

    By Rubin, James R. / Carmichael, Barbara
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0218-E
    Published: Nov 27, 2009
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
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  6. Technical Note

    Contemporary Corporate Communications: Stakeholder Engagement and the Business Model

    By Rubin, James R.
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0245-E
    Published: Feb 1, 2013
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  7. Technical Note

    Corporate Crisis and the Long View

    By Rubin, James R.
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0246-E
    Published: Mar 1, 2013
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  8. Technical Note

    Small Medium at Large: Technology, Time, and Memory in Corporate Communications

    By Rubin, James R.
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0248-E
    Published: Aug 11, 2013
    Format: PDF
    Pages: 6
    Language: English
    €8.53 PVP Institution
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  9. Technical Note

    Changing Contexts for Reputation Management

    By Rubin, James R.
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0249-E
    Published: Mar 5, 2013
    Reviewed: Jul 4, 2014
    Format: PDF
    Pages: 6
    Language: English
    €8.53 PVP Institution
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  10. Technical Note

    Two Metanarratives of Contemporary Business

    By Rubin, James R.
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0250-E
    Published: Aug 11, 2013
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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