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Darden University of Virginia (USA)
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The Canons of Rhetoric
Moriarty, BrianTechnical Note DARDEN-BC-0264-EKnowledge and CommunicationThis technical note is employed in MBA, executive education, and undergraduate courses that cover the art of persuasion. It is used in the core Management Communication course at Darden. Employing the canons of rhetoric devised by Aristotle and his classical contemporaries, the objective of the note is to provide students with a clear and usable map to guide them as they seek to understand the dynamics involved in persuading others. Persuasion is...Starting at €8.20
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Leadership Voice and Style
Moriarty, BrianTechnical Note DARDEN-BC-0265-EKnowledge and CommunicationThis technical note is used in management communications or strategic communication courses in MBA or executive education programs where students are learning to develop their ability to persuade others through oral and written communication. It includes a framework for assessing the various skill sets that characterize accomplished communicators and guidance for both extroverts and introverts on refining their particular leadership voice and sty...Starting at €8.20
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“For Where Your Septic Tank Is, There Your Heart Will Be Also”: Enterprise Cascadia and The Hood Canal Septic Loan Program
Fairchild, Gregory B.; Race, NatalieCase DARDEN-ENT-0180-EEntrepreneurshipJan Markham’s team was currently considering Enterprise Cascadia as a potential awardee for her foundation’s Community Investment Excellence Awards program. The program had been established to recognize and aid in the growth of community development financial institutions that achieved excellence in each of six areas: vision, use of funds, leadership, innovation, financial strength and performance, and impact and policy. Markham’s task was to det...Starting at €8.20
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Macro Questions for Microfinance: ACCION New York and ACCION USA
Fairchild, Gregory B.; Thomas, Jackie; Race, NatalieCase DARDEN-ENT-0181-EEntrepreneurshipThe new president and CEO of ACCION New York, a community development loan fund, was considering leading her organization in a combination with an affiliate organization, ACCION USA, and that morning, she would be conducting a meeting to discuss how to present the combination question to the directors at Friday’s board meeting.Starting at €8.20
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NCFCU: Serving the "Sinks" in the City by the Bay
Fairchild, Gregory B.; Race, Natalie; Jia, RuoCase DARDEN-ENT-0186-EEntrepreneurshipThe CEO and manager of Northeast Community Federal Credit Union for over 20 years, Lily Lo was familiar with the financial needs of low-income people in the Bay Area, but the credit union’s future was not as clear: She was considering whether to add another branch in the SOMA neighborhood.Starting at €8.20
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Arbor Days: Trumann Landscaping and ACCION USA
Fairchild, Gregory B.; Race, NatalieCase DARDEN-ENT-0188-EEntrepreneurshipACCION USA was a nonprofit organization that began operations in 1991 to provide financing to small businesses that did not have access to traditional sources of credit. In this case, Sarah Gomez, a risk analyst and senior consultant for AUSA, has to evaluate a potential client: Trumann Landscaping.Starting at €8.20
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You Can't Tell Anyone (B)
Gentile, Mary; Moriarty, BrianCase DARDEN-OB-1406-ELeadership and People ManagementThis case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Tom Patton is the head of internal communication at a cybersecurity company, RothBabbitt Cyber (RothBabbitt), which was the victim of a significant cyberattack. After informing Patton about the situation, his supervisor, Chief Communication Officer Lucille Givens...Starting at €5.74
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Storytelling in Business
Moriarty, BrianTechnical Note DARDEN-BC-0278-EKnowledge and CommunicationStorytelling is a crucial skill that leaders use in a variety of business situations. Accomplished leaders employ storytelling to improve interpersonal relationships, communicate strategy, and build culture. From an operations perspective, storytelling is a skill that empowers leaders to create common ground among teams, unleash the drive and passion of their people, and share a vision for the future. Likewise, storytelling plays a vital role in...Starting at €8.20
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Presenting in Teams
Moriarty, BrianTechnical Note DARDEN-BC-0279-EKnowledge and CommunicationMost MBA internships conclude with a presentation where you detail the results of your major summer project. A lot is riding on your performance—namely, whether or not you receive a job offer. The success of your presentation, however, does not rest solely upon your delivery. It is more accurate and beneficial to think of your performance as the earned result of completing the deliberate three-part process of planning, practicing, and presenting....Starting at €8.20
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Hedge Fund Pitch and Persuasion (B)
Moriarty, Brian; Maiden, Stephen E.Case DARDEN-BC-0273-EKnowledge and CommunicationThis field-based case uses the experiences of an equity analyst at his first job post–MBA to explore challenges of persuading a boss to support an action that the analyst determined would benefit the firm. In the A case, Fred Hill had been at his job for two years and believed he had come across a fresh idea—a long stock position in J. C. Penney (JCP). The company was misunderstood by the market, had a catalyst, and the valuation was cheap, all t...Starting at €5.74