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Darden University of Virginia (USA)
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“For Where Your Septic Tank Is, There Your Heart Will Be Also”: Enterprise Cascadia and The Hood Canal Septic Loan Program
Fairchild, Gregory B.; Race, NatalieCase DARDEN-ENT-0180-EEntrepreneurshipJan Markham’s team was currently considering Enterprise Cascadia as a potential awardee for her foundation’s Community Investment Excellence Awards program. The program had been established to recognize and aid in the growth of community development financial institutions that achieved excellence in each of six areas: vision, use of funds, leadership, innovation, financial strength and performance, and impact and policy. Markham’s task was to det...Starting at €8.20
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Macro Questions for Microfinance: ACCION New York and ACCION USA
Fairchild, Gregory B.; Thomas, Jackie; Race, NatalieCase DARDEN-ENT-0181-EEntrepreneurshipThe new president and CEO of ACCION New York, a community development loan fund, was considering leading her organization in a combination with an affiliate organization, ACCION USA, and that morning, she would be conducting a meeting to discuss how to present the combination question to the directors at Friday’s board meeting.Starting at €8.20
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NCFCU: Serving the "Sinks" in the City by the Bay
Fairchild, Gregory B.; Race, Natalie; Jia, RuoCase DARDEN-ENT-0186-EEntrepreneurshipThe CEO and manager of Northeast Community Federal Credit Union for over 20 years, Lily Lo was familiar with the financial needs of low-income people in the Bay Area, but the credit union’s future was not as clear: She was considering whether to add another branch in the SOMA neighborhood.Starting at €8.20
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Arbor Days: Trumann Landscaping and ACCION USA
Fairchild, Gregory B.; Race, NatalieCase DARDEN-ENT-0188-EEntrepreneurshipACCION USA was a nonprofit organization that began operations in 1991 to provide financing to small businesses that did not have access to traditional sources of credit. In this case, Sarah Gomez, a risk analyst and senior consultant for AUSA, has to evaluate a potential client: Trumann Landscaping.Starting at €8.20
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Letting the Sun In: Redeveloping a Derelict Office Building in Chicago
Fairchild, Gregory B.; Smith, Robert N.; Race, NatalieCase DARDEN-ENT-0156-EEntrepreneurshipObtaining community development bank support for renovating a derelict city-owned building in Chicago's South Side was just part of the challenge. Despite being seasoned residential real estate investors, a couple must nonetheless overcome many hurdles: Obtaining bank financing, participating in extensive city project review and approval, meeting elaborate labor requirements, and attaining Leadership in Energy and Environmental Design (LEED) cert...Starting at €8.20
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Boston Community Capital and The Solar Energy Advantage: Let There Be Light
Fairchild, Gregory B.; Race, Natalie; Bothwell, JamieCase DARDEN-ENT-0175-EEntrepreneurshipDick Jones had just received a voice mail from Jigar Shah at SunEdison, a solar energy services firm, informing him that his venture-financed firm would not be able to partner on the solar project they had been discussing the last few months - a plan to bring the benefits of clean, renewable energy to low-income families in Boston. A third-party solar power purchase agreement would have allowed low-income housing developments to lock in their ele...Starting at €8.20
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On the Ropes: Knock Out! Panties
Fairchild, Gregory B.; Race, Natalie; Joyce, MalloryCase DARDEN-ENT-0187-EEntrepreneurshipThis case traces the thought process and decisions Knock out! Panties founder Angela Newnam must make in establishing her company.Starting at €8.20
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
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Experimentation Caselets
Anik, Lalin; Hauser, RyanCase DARDEN-M-0951-EMarketingThis is a collection of four caselets that aim to provide a rich discussion around why experimentation in business is important and how it can be properly designed to improve short-term tactical and long-term strategic decisions. Specifically, this document presents four different business problems that could be resolved with proper experimentation techniques. The decisions range from the initial evaluation of whether an experiment is needed to h...Starting at €8.20
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A General Theory of Coolness
Anik, Lalin; Miles, Johnny; Hauser, RyanTechnical Note DARDEN-M-0953-EMarketingCoolness is a quality that is widely desired but not widely understood. While many brands seek to establish themselves as “cool,” few have a clear idea of how to get there. In this technical note, we present a general framework for coolness that can be used by consumers and managers alike to better understand how to create an air of cool around themselves, their brand, or their products. Our framework rests on four traits: autonomy, authenticity...Starting at €8.20