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Darden University of Virginia (USA)
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Brandefy: Approaching Expansion with Marketing Analytics
Yemen, Gerry; Mortimer, Steven M.; Boichuk, JeffCase DARDEN-M-0962-EMarketingThis field-based case allows instructors to explore the world of data analytics with students, using Brandefy, a startup company, and its plan to expand its app into additional categories of the grocery store as a sandbox for learning. Using R (or some other statistical programming language/software, such as Python, SAS, Stata, or SPSS) and retail scanner data from 84.51˚ (https://www.8451.com/area51), the case sets the stage for instructors to e...Starting at €8.20
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Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
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Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
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“For Where Your Septic Tank Is, There Your Heart Will Be Also”: Enterprise Cascadia and The Hood Canal Septic Loan Program
Fairchild, Gregory B.; Race, NatalieCase DARDEN-ENT-0180-EEntrepreneurshipJan Markham’s team was currently considering Enterprise Cascadia as a potential awardee for her foundation’s Community Investment Excellence Awards program. The program had been established to recognize and aid in the growth of community development financial institutions that achieved excellence in each of six areas: vision, use of funds, leadership, innovation, financial strength and performance, and impact and policy. Markham’s task was to det...Starting at €8.20
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Macro Questions for Microfinance: ACCION New York and ACCION USA
Fairchild, Gregory B.; Thomas, Jackie; Race, NatalieCase DARDEN-ENT-0181-EEntrepreneurshipThe new president and CEO of ACCION New York, a community development loan fund, was considering leading her organization in a combination with an affiliate organization, ACCION USA, and that morning, she would be conducting a meeting to discuss how to present the combination question to the directors at Friday’s board meeting.Starting at €8.20
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NCFCU: Serving the "Sinks" in the City by the Bay
Fairchild, Gregory B.; Race, Natalie; Jia, RuoCase DARDEN-ENT-0186-EEntrepreneurshipThe CEO and manager of Northeast Community Federal Credit Union for over 20 years, Lily Lo was familiar with the financial needs of low-income people in the Bay Area, but the credit union’s future was not as clear: She was considering whether to add another branch in the SOMA neighborhood.Starting at €8.20
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Arbor Days: Trumann Landscaping and ACCION USA
Fairchild, Gregory B.; Race, NatalieCase DARDEN-ENT-0188-EEntrepreneurshipACCION USA was a nonprofit organization that began operations in 1991 to provide financing to small businesses that did not have access to traditional sources of credit. In this case, Sarah Gomez, a risk analyst and senior consultant for AUSA, has to evaluate a potential client: Trumann Landscaping.Starting at €8.20
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Letting the Sun In: Redeveloping a Derelict Office Building in Chicago
Fairchild, Gregory B.; Smith, Robert N.; Race, NatalieCase DARDEN-ENT-0156-EEntrepreneurshipObtaining community development bank support for renovating a derelict city-owned building in Chicago's South Side was just part of the challenge. Despite being seasoned residential real estate investors, a couple must nonetheless overcome many hurdles: Obtaining bank financing, participating in extensive city project review and approval, meeting elaborate labor requirements, and attaining Leadership in Energy and Environmental Design (LEED) cert...Starting at €8.20
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Boston Community Capital and The Solar Energy Advantage: Let There Be Light
Fairchild, Gregory B.; Race, Natalie; Bothwell, JamieCase DARDEN-ENT-0175-EEntrepreneurshipDick Jones had just received a voice mail from Jigar Shah at SunEdison, a solar energy services firm, informing him that his venture-financed firm would not be able to partner on the solar project they had been discussing the last few months - a plan to bring the benefits of clean, renewable energy to low-income families in Boston. A third-party solar power purchase agreement would have allowed low-income housing developments to lock in their ele...Starting at €8.20
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On the Ropes: Knock Out! Panties
Fairchild, Gregory B.; Race, Natalie; Joyce, MalloryCase DARDEN-ENT-0187-EEntrepreneurshipThis case traces the thought process and decisions Knock out! Panties founder Angela Newnam must make in establishing her company.Starting at €8.20