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Darden University of Virginia (USA)
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The Power of One
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0204-EStrategyEach of us possesses an inner force that enables us to be optimally effective in all aspects of life. The power of one is much more than an abstraction that animates our actions. It has practical applications for day-to-day life, from school to work, and throughout our personal lives. The power of one provides a way to converse with ourselves, to crystallize what is important, thereby enabling us to make coherent decisions. And because it emanate...Starting at €8.20
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"Why Should I Care?"
Chen, Ming-Jer; Tucker, CharlesCase DARDEN-S-0301-EStrategyA scholar in the area of organizational behavior has just learned that her paper on gender diversity has been accepted by a top management journal. She is looking forward to today’s class because her new paper, which she had assigned as reading for class, could serve as a test run to discovering what kind of response her research would elicit from practical-minded business students. But instead she must make a case for the relevance of research i...Starting at €8.20
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New River Apparel: Trot or Gallop?
Fairchild, Gregory B.; Tucker, CharlesCase DARDEN-ENT-0194-EEntrepreneurshipMarjorie Burnett, who runs a clothing outlet with lagging revenues in Tennessee, is considering taking a gamble on starting a new business. She has to decide whether expansion—offering even more products—is the answer to increasing her revenue, and whether would that decision be more profitable than her present business, given that the storefront she's considering is in a relatively unpopulated rural area. Would a new business be worth the invest...Starting at €8.20
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Snow Brand Milk Products (C): 2009 - Remaining Challenges
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0349-EBusiness Ethics and Corporate Social ResponsibilityThe turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant was the realization that the company existed to serve the consumer and, through that service, the broader society. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges tha...Starting at €5.74
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Quail Cove Farms (B): Catching the Organics Wave
Fairchild, Gregory B.; Tucker, CharlesCase DARDEN-ENT-0169-EEntrepreneurshipThis case continues the story of Bill and Elaine Jardine from "Quail Cove Farms (A): One Night and a Big Decision." The Jardines, having moved into distribution, now face two decisions. First, they must evaluate whether they should continue to pursue each of their three channels of business (farming, retail sales, and distribution); second, they need to decide if they should shift their sales and marketing efforts to the internet with the help of...Starting at €5.74
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BandyWorks (A): Founding a New Business (Guided by the Past)
Fairchild, Gregory B.; Tucker, CharlesCase DARDEN-ENT-0173-EEntrepreneurshipNow in his mid-40s, Tom Bandy was not a novice entrepreneur. He was a veteran of the IT revolution two decades earlier. He had started a company after college that successfully exploited a market niche in database management. But by his late 30s, he had lost the business. Now he was ready to launch a new one. And guided by experience, he had some thoughts about how to finance it.Starting at €8.20
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Snow Brand Milk Products (A): Assessing the Possibility for Revitalization
Werhane, Patricia H.; Mead, Jenny; Saito, Akira; Koehn, Daryl; Wolfe, ReginaCase DARDEN-E-0347-EBusiness Ethics and Corporate Social ResponsibilityThis three-case series, set in Japan, explores corporate responsibility and brand rebuilding in the face of a serious crisis. Suitable for MBA, executive education, and undergraduate students, it depicts a consumer advocate's decision-making process as she considers whether to help a company restore its badly tarnished reputation. In spring 2002, leading consumer activist Nobuko Hiwasa was invited to join the Japanese company Snow Brand Milk Prod...Starting at €8.20
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Snow Brand Milk Products (B): Reform and Revitalization Efforts
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0348-EBusiness Ethics and Corporate Social ResponsibilityThis case outlines the turnaround efforts Snow Brand undertook to address its grave missteps: shifting to a consumer-oriented, integrity-focused management style; providing greater transparency and communication; establishing a corporate ethics committee and a Snow Brands Code of Conduct. In June 2002, after much consideration and reflection on Snow Brand's issues (as outlined in the A case), consumer activist Nobuko Hiwasa joined its new board a...Starting at €5.74
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The Power of One: The Strategy Diamond Framework
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0237-EStrategyThe diamond framework can be used to develop strategies in multibusiness enterprises at all organizational levels and across markets or products. This note demonstrates how the framework yields insights that managers and executives need in order to make critical strategic decisions. The power of a single integrated approach lies in its transformative ability to unite a firm with one template based on a common language and shared lexicon.Starting at €8.20
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Becoming Ambicultural: A Guide for Managers and Organizations
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0253-EStrategyAmbicultural organizations and executives go a step beyond simply embracing different thoughts and behaviors-they transcend divisions to integrate such “opposites” as competition and cooperation, East and West or Chinese and American business approaches and strategies. They combine the best of two or more entities-cultures, ideas, practices-while avoiding the shortcomings of each.Starting at €8.20