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Darden University of Virginia (USA)
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The Pelayo Family Plays Roulette - Teaching note
Bodily, Samuel E.; Pfeifer, Phillip E.; Baucells, ManelTeaching Note DARDEN-QA-0850TN-EDecision AnalysisTeaching note for product QA-0850Starting at €0.00
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Resolving Trade-Offs: From Simple Heuristics to Multicriteria Analysis
Baucells, ManelTechnical Note DARDEN-QA-0914-EDecision AnalysisThis note discusses a variety of methods to assist intuition in complex situations with multiple objectives and a potentially large set of alternatives. It begins with heuristic rules, which are relatively simple ways to sort out alternatives without thinking too much about trade-offs. After discussing the reliability of such rules, it moves to multicriteria analysis, which is a more rational method of balancing conflicting objectives.Starting at €8.20
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CSR Bonus at CapTech
Baucells, Manel; Ellis, ShawnCase DARDEN-QA-0918-EDecision AnalysisThis case follows Anisha Anderson, who has had three of her customer service representatives (CSRs) quit. Her job is to think about how she can adjust the CSR training and bonus program to promote retention in the department, which has been a cause of concern for a while.Starting at €8.20
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The Coronet-Cameron Baker
Frey, Sherwood C. Jr.; Colebank, Mike; Bacon, PaulCase DARDEN-QA-0763-EDecision AnalysisThis case and its companion, "The Coronet-Leslie Forsyte" (UVA-QA-0764), are intended for undergraduate, executive education, and MBA audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Cameron Baker, who owns a 1970 Dodge Coronet and needs to sell the car. Baker has a prospective buyer who has come to look at the car.Starting at €8.20
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Cornwell Performance Products
Frey, Sherwood C. Jr.; Bacon, PaulCase DARDEN-QA-0795-EDecision AnalysisIt was May 2007. Earlier in the week, Cornwell Performance Products (CPP), a division of the multinational chemical manufacturer Cornwell, Inc., had notified its largest customer that the price of hydrofluoric acid (HF) would increase at the end of the year. This action was in accordance with an environmental clause in CPP’s contract with Epsilon Refinery Group. The contract provided a 60-day period following notification during which time the pa...Starting at €8.20
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Epsilon Refinery Group
Frey, Sherwood C. Jr.; Bacon, PaulCase DARDEN-QA-0796-EDecision AnalysisIt was May 2007. Earlier in the week, Epsilon Refinery Group had received notification from one of its major suppliers that the price of a key raw material, hydrofluoric acid (HF), would increase at the end of the year-in just seven months. This action was in accordance with an environmental clause in the contract with Cornwell Performance Products (CPP), a division of the multinational chemical manufacturer, Cornwell, Inc. Also in accordance wit...Starting at €8.20
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The Pelayo Family Plays Roulette: The Prequel
Pfeifer, Phillip E.; Bodily, Samuel E.; Baucells, ManelCase DARDEN-QA-0847-EDecision AnalysisThe case presents data from 70,340 spins of four roulette wheels: three of which are real ("imperfect") and one of which is simulated ("perfect"). The challenge posed is to identify which of the four is the simulated wheel. After weeks spent recording spin results at their local casino, the members of the Pelayo family think they have identified three imperfect wheels. Before they start betting, they want to be certain that the three wheels they ...Starting at €8.20
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A GLUM Primer: The Risk-Adjusted Expected Value
Pfeifer, Phillip E.; Bodily, Samuel E.; Baucells, ManelTechnical Note DARDEN-QA-0849-EDecision AnalysisThe purpose of this note is to improve on the expected value criterion by incorporating the willingness and capability to take risk of a rational decision maker. First, this note will review the concept of expected net present value (ENPV) and demonstrate its limitations. Next, we introduce the notion of play capital, or the most one is willing to put at risk in view of one’s life circumstances, goals, and resources. Then, we introduce the genera...Starting at €8.20
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Vitaliy’s Purchase Decision
Baucells, Manel; Dydyshka, VitaliyExercise DARDEN-QA-0861-EDecision AnalysisThis short case presents the trade-offs that Vitaliy faces before purchasing a car. The case contains a consequence table showing five different cars and how they fare on six attributes, including price, user ratings, torque, fuel consumption, and engine power. The case is ideal to introduce the multiattribute methodology.Starting at €8.20
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To LED or Not to LED?
Baucells, Manel; Yemen, GerryCase DARDEN-QA-0862-EDecision AnalysisA director of marketing at a major big-box retailer in the United States finds herself overhearing a customer and a lighting specialist discuss the replacement of incandescent and halogen lightbulbs with LEDs in his house. The case provides sufficient data to perform the economic analysis of which lightbulb is more cost effective in terms of net present value. The results are at odds with the student’s intuitions. This case uses a durable consume...Starting at €8.20