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IESE (España)
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La estrategia corporativa de Ebro Foods en el 2021
Caldart, Adrian; Isaac Sastre BoquetCase SM-1734Corporate Governance, StrategyEl caso describe el desarrollo de la estrategia corporativa de Ebro Foods durante el periodo 2000-2021, caracterizada por un giro, desde un foco que estaba puesto esencialmente en España, alrededor de los negocios del azúcar y los lácteos, hacia un foco internacional con fuerte presencia en Estados Unidos y Francia en torno a los negocios de arroz, pasta y comidas ready made. El caso describe y aborda la reciente decisión de la empresa de vender ...Starting at €8.20
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The Corporate Strategy of Ebro Foods in 2021
Caldart, Adrian; Isaac Sastre BoquetCase SM-1734-ECorporate Governance, StrategyThe case describes the development of Ebro Foods' corporate strategy throughout the 2000-2021 period. During these years the strategy pivoted from a purely domestic focus in the Spanish market, around the sugar and milk industries, towards an international focus with a strong presence in France and the US, built around the rice, pasta, and ready-made foods industry. Lastly, the case describes and analyzes the recent decision of selling off a sign...Starting at €8.20
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Starbucks Reinvention Strategy: Store Automation and Growth
Moscoso, Philip; Isaac Sastre Boquet; Lago, AlejandroCase OIT-13-EInformation Technologies, Service and Operations ManagementIn September 2022, Schultz presented Starbucks' new Reinvention strategy at the company's investor day in Seattle (U.S.). He claimed that the Reinvention strategy plan addressed the key issues the company faced, as follows: resolving the growing tensions with its U.S. workers, adjusting its value proposition to the shifts in consumer preferences, deploying more store automation, and reactivating its global expansion, primarily in China. During th...Starting at €8.20
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Artificial Intelligence at Arriaga Asociados: Paralegal or partner
Zamora, Javier; Valor Sabatier, Josep; Calvo, Eduard; Isaac Sastre BoquetCase OIT-23-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2023, Jesús María Ruíz de Arriaga, founder and CEO of Arriaga Asociados, was debating with Alejandro López Berraquero, the general manager, and Pedro López, the director of Transformation, about the digital transformation process that the law firm was undergoing. Specifically, Arriaga had just successfully tested an AI model that could read the text of the thousands of judicial notifications that arrived at the firm weekly, and it was time to ...Starting at €8.20
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Carbon Zen: Crossroads for a tech start-up (A)
Pacheco, Desiree; Neckebrouck, Jeroen; Isaac Sastre BoquetCase E-245-EEntrepreneurshipLara Román, founder and CEO of Carbon Zen (COz), was visiting her parents in San José de Maipo, in central Chile. She had meant to do so since they recently retired there, and she hoped that a weekend hiking through the natural beauty of the Maipo canyon would help her settle back from Santiago's hustle and bustle, and focus on the many key decisions that laid ahead for the startup she had co-founded. In the past few years, Chile was becoming a h...Starting at €8.20
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Paack: Harnessing Data in the Logistics Industry - Teaching Note
Zamora, Javier; Valor Sabatier, Josep; Isaac Sastre BoquetTeaching Note SIT-27-EIn early 2021, Jan de Tienda, Chief Strategy and Data Officer (CSO/CDO) of Paack and Chief Executive Officer (CEO) Fernando Benito were discussing the next steps for the rapidly growing company, which was becoming more and more complex as it grew in scale. Paack was a parcel delivery company that allowed final customers to schedule their deliveries. This reduced the number of failed delivery attempts and resulted in more convenience and efficienc...Starting at €0.00
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Spotify: Face the Music (Update 2024)
Vroom, Govert; Isaac Sastre BoquetCase SM-1761-EInformation Technologies, Innovation and Change, StrategyThe year 2023 was another remarkable one for Spotify. Once more, the company reported record figures in both revenue ($13.1 billion) and users, boasting 236 million premium subscribers and 602 million total monthly active users. However, 2023 was also remarkable in another sense, as the company marked a turning point. After years focused on what Daniel Ek had referred to as "growth, growth, growth," Spotify witnessed three rounds of layoffs over...Starting at €8.20
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Carbon Zen: Crossroads for a tech start-up (B)
Pacheco, Desiree; Neckebrouck, Jeroen; Eduard Prujà; Isaac Sastre BoquetCase E-246-EEntrepreneurshipIt was March 2023, and Carbon Zen (COz), the startup Lara Román co-founded a year ago, was entering a new stage of growth. The pilot of their AI product at the car manufacturing plant was giving encouraging first results, and they were receiving inquiries from other potential industrial customers. On top of that, they had just closed their first round of financing of $1 million with Cima Capital, and the new Board was already in place. One of the...Starting at €5.74
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La Inteligencia Artificial en Arriaga Asociados: ¿Una paralegal o socia del despacho?
Zamora, Javier; Valor Sabatier, Josep; Calvo, Eduard; Isaac Sastre BoquetCase OIT-23Information Technologies, Innovation and Change, Service and Operations ManagementEn el año 2023, Jesús María Ruíz de Arriaga, fundador y CEO de Arriaga Asociados debatía con Alejandro López Berraquero, director general y Pedro López, director de Transformación, el proceso de transformación digital en el que estaba inmerso este despacho de abogados. En concreto, Arriaga acababa de probar con éxito un modelo de IA que podía leer el texto de las miles de notificaciones judiciales que llegaban semanalmente al despacho, y había ll...Starting at €8.20
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Keeping an eye on the brand: Etnia Barcelona's retail strategy
Oliver, Xavier; Valentí, Albert; Isaac Sastre BoquetCase M-1407-EMarketing, StrategyEtnia is an eyewear brand known for its stylish designs, particularly of colorful high-quality sun and prescription glasses. After many years relying on a wholesale distribution model with a large international network of opticians, the company had launched its own retail activities in 2017 with a flagship store in downtown Barcelona, followed by an outlet store in the outskirts of the city two years after. Both stores had been successful, quickl...Starting at €8.20