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San Telmo (España)
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Roca Russia
Llano Irusta, Miguel AngelCase IIST-PI-162-E-EService and Operations ManagementThis case sets forth the commitment that the Spanish leading bathroom products and vitreous china company made to the internationalization of manufacturing in Russia. In order to do this, the company's past ten years in this country are analyzed, from the development of the first plant to its positioning as unquestioned leader. The document includes interviews and statements from both Roca's chairman and Roca's Director General in Russia, as well...Starting at €8.20
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EDDEA
Garrido Martínez, Enrique; Gómez González, CarmenCase IIST-PI-172-E-EService and Operations ManagementThis case study describes the history of an architecture studio from its inception in 1992 until 2016 when it finds itself at a point that may be crucial for its future (the case leaves the decision open). During this time, EDDEA had to tackle significant challenges and proved to have a high adaptation capacity. There were stages of growth, both organic and through mergers with other studios, as well as stages of downturn and contraction. Faced w...Starting at €8.20
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Operations strategy: a practical view
Garrido Martínez, EnriqueTechnical Note IIST-PIN-24-E-EStrategyThis note extracts the essence of the operations strategy concept, making it easy to understand for inexperienced people or those with little knowledge (although they need to have business experience). Knowledge is provided with a high sense of practicality.Starting at €8.20
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Sovena Group: Olive Oil for the World
Bocherini Bogert, José Antonio, Vidal Romero, AnylúCase IIST-DGI-207-E-EStrategyIn 2010, Sovena Group has changed dramatically compared to 2002, from being a diversified food manufacturer with leading brands in the Portuguese market, but with virtually no international presence and little growth opportunities, to become the second biggest producer and bottler of olive In 2010, Sovena Group has changed dramatically compared to 2002, from being a diversified food manufacturer with leading brands in the Portuguese market, but w...Starting at €8.20
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Driscoll's of Europe: How to Approach the European Market
Villafuerte Martin, AntonioCase IIST-MI-103-E-EMarketing, StrategyDriscoll's of Europe (DoE) was founded in March 2009 by the California Driscoll's Strawberry Associates, Inc. (hereinafter, Driscoll's)-the largest marketer of wild berries and Spanish-Alconeras with 80 % and 20% stake respectively. Based in Breda (Netherlands), its aim was to increase sales of Driscoll's varieties in the continental European market, developing a strong brand position in this market and consolidate production of these varieties i...Starting at €8.20
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Agribusiness in Rwanda: A winner bet
González-Toruño, ManuelTechnical Note IIST-MIN-21-E-EMarketingThis paper aims to describe Rwandan agriculture, its strengths, threats, and constraints and proposes several ways to take a leap forward in building a more competitive and modernized agricultural country.Starting at €8.20
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Estrella Galicia. Brewers since 1906. Teaching Note
García del Pueyo, Jose Luis; Vidal, AnyluTeaching Note IIST-MINT-126-E-EMarketingEstrella Galicia is the main brewery brand of Hijos de Rivera, a centenary family-owned business, leader in its region of origin, Galicia. The little growth potential in its geographical market urges them to design a Strategic Plan in 2009 to expand throughout the rest of Spain, following the first steps of a timid expansion during the 1990s. The Strategic Plan 2009 -2012 forces to fully review the operating model to transform a regional scale co...Starting at €0.00
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Airbus International: North American International Business Strategy
Epps, Elena: Diaz-Molina, Ivan; Sorich, David; Townsend, Ryan; White, Anne Marie; Zhang, QuipingCase ESE-ES-C-ES-17-258-EStrategyIt was the beginning of February of 2007 and the weather was mild in Toulouse, France. Louis Gallois, the CEO of EADS (the manufacturer of the Airbus family of planes), was preparing his presentation to the Board for the scheduled meeting in a couple of weeks. The two major questions that puzzled Gallois were, one, what was the pressure from their North American customers for local responsiveness and, two, how was Airbus best to go about meeting ...Starting at €8.20
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WholeMeaning Inc. - Making your Strategic Bet
CROUTHAMEL, MICHELLE; DIAZ-MOLINA, IVAN; Sorich, DavidCase ESE-ES-C-ES-20-363-EStrategyThe case describes a technology start-up and its difficulties to define a product and a successful business model. It describes the struggle the founders went through in trying to harness the unlimited applications of NLP into a specific product.Starting at €8.20
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Apeam 2018: Facing new challenges in the Mexican Avocado production and export
Villafuerte Martín, A.Case IIST-MI-165-E-EMarketingAPEAM is the association of avocado growers and packers of the Mexican state of Michoacán, the world's largest producers of this crop. In 2018, they were America’s leading suppliers of avocado. However, new challenges arise in APEAM’s primary destination market (the United States) with the changes promoted by the new president Donald Trump, as well as in other markets. There is also trouble in the domestic market and at the heart of the Mexican a...Starting at €8.20