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San Telmo (España)
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Grupo DIA: How to create a digital presence from the ground up?
Vidal Romero, A. Villafuerte Martín, A.Case IIST-MI-168-E-EMarketingIn May 2012, the team responsible for the development of DIA’s digital environment (the Digital Team) was weighing how DIA should roll out its digital presence while other chains were already operating intensely on this medium, both in Spain and abroad. The senior management’s premises were clear: they should not cannibalize brick & mortar store sales; there should be no negative impact on the DIA brand image, and the budget available was very li...Starting at €8.20
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EC2CE: Artificial Intelligence in the Agribusiness. Teaching Note
Nwelati Artillo, B.; Villafuerte Martín, A.Technical Note IIST-MITN-174-E-EMarketingEc2ce is a start-up founded in 2014 by senior executives of multinational companies to focus on a new goal: reducing uncertainty in agricultural production and streamlining the management of the agri-food supply chain using artificial intelligence algorithms. With a turnover of barely 600,000 EUR in 2017, their first year in the market, ec2ce’s founders and managers are considering options to drive growth as quickly as possible, not jeopardizing ...Starting at €8.20
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Hero Baby Southern Europe
Gómez González, C.; García del Pueyo, J. L.Case IIST-MI-179-E-EMarketingHero is a Swiss multinational with a history of over a hundred years. Although the company traditionally manufactured jams, it entered the infant feeding market in 1985 when it carried out a test that began in Spain. Hero has three major international divisions: jams, cereals, and baby food. However, this case focuses on the infant food division, called Hero Baby, and more specifically on the three markets of the Southern European division: Spain...Starting at €8.20
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Toks Group: Are Responsible companies good business?
Llano Irusta, M. ACase IIST-PI-199-E-EService and Operations ManagementIn 2019, Toks Restaurants, founded in 1971, turned 47 years old in Mexico. They had 207 units allocated all over the country, competing as family style restaurants, serving 32.4 million customers a year, with 10,700 collaborators. Toks was part of Grupo Gigante, where restaurants represented one of the strategic business units. The value proposition to the client comprised giving the best product, service and atmosphere in exchange for a fair pri...Starting at €8.20
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Luis Simoes Group
Lucas Tomás, J. L.; Bella Pimentel, M.Case IIST-DGI-249-E-ECorporate GovernanceThe history of the Simões family-owned business was similar to that of many transport companies who started by buying one truck and built a small enterprise that grew over the years. In any case, many of them had fallen by the wayside, unable to reach the necessary profitability or having exhausted their capacity for risk in a sector that suffered many ups and downs and in which management professionalization was difficult. José Luis Simões, the ...Starting at €8.20
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Suntory Beverage & Food Spain: Sustainability as a competitive strategy. Supplement
Garrido Martinez, E.; Rodríguez Bouzo, S.; Valderrama, B.Case IIST-DGI-336-E-S-EStrategyThe role of sustainability is none other than to connect business interests and social expectations. The impact of the pandemic calls for a new approach that includes new trends that will affect product demand and raw material supply and, most importantly, how to meet the expectations of customers, employees, suppliers, and investors in the future. All this, under the premise of balancing the equation of business profit, people, and planet, in th...Starting at €8.20
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Alibaba Group: An ecosystem at the service of global digitization
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-211-E-EService and Operations ManagementBy 2020, ALIBABA was the most powerful technology company in China and one of the leading companies on the planet. Its goal was to facilitate business anywhere in the world by creating an ecosystem where each company was free to set its own strategy. Alibaba’s bet on Spain, a bridgehead for Europe, was taking-off the ground during times of upheaval due to tensions in international trade and the health situation caused by the COVID-20 pandemic. Th...Starting at €8.20
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The teachings of José López
Reina Paniagua, R.Technical Note IIST-DGIN-90-E-ECorporate GovernanceJosé López, former global vice president of operations of Nestlé, later director of several companies and member of the Board of Trustees of San Telmo, always had many things to tell, leaving no one indifferent. In his years at Nestlé he always work achieving results in very changing environments, leading transformative projects at a global level in different areas: continuous improvement, sustainability, quality, ... In this note, the most relev...Starting at €8.20
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Eat Just Inc.: Food tech and cultured meat for a new food system
Boccherini Bogert, J.A.Case IIST-DGI-326-E-EInnovation and ChangeEat Just Inc. was potentially one of the most disruptive companies at Silicon Valley. Their goal was to revolutionize food production, by producing nutritious and planet friendly food, with exceptional taste. Under the leadership of Josh Tetrick, the founder, Eat Just Inc. was preparing in 2019 the launch of Just Meat: cultured meat made from stem cells. Would it be accepted by consumers? Would Eat Just manage to reduce production costs and reach...Starting at €8.20
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Blockchain in the agri-food chain: Evolution, revolution or hype?
Boccherini Bogert, J.A.Technical Note IIST-SIIN-6-E-EInformation TechnologiesThis case describes (in a didactic and simplified manner) blockchain technology and how it works, its characteristics, advantages, and potential use cases, specifically in the food chain. It then outlines some reservations about the adoption and use of this technology, proposing a discussion about its prospective value: Is blockchain technology really revolutionary? Conversely, is it merely an interesting technology that will help improve some bu...Starting at €8.20