Alpen Bank: Launching the Credit Card in Romania, Teaching Note

By Rangan, V. Kasturi / Yong, Sunru

Marketing

Teaching Note for 4559.

Collection: HBSP (USA)

Ref: HBS-4563-E

Format: PDF

Number of pages: 8

Publication Date: May 19, 2010

Language: English

Description

Teaching Note for 4559.

Year: 2006

Geographic Setting: Europe;Romania

Industry Setting: Banking

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Alpen Bank: Launching the Credit Card in Romania, Teaching Note

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