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Case

Amancio Ortega: un emprendedor

By Marín Ximénez, José Nicolás / Cifuentes, Martha Sofía / Hernández Velásquez, Santiago

Marketing

De forma resumida, este caso presenta el éxito que Amancio Ortega logró gracias a su obra en Inditex (Zara), el modelo de negocios que desarrollo en la industria textil y las características humanas que han hecho de Amancio Ortega un gran hombre y un gran emprendedor.

Collection: INCAE (Costa Rica - Nicaragua)

Ref: INCAE-31162

Format: PDF

Number of pages: 21

Publication Date: Sep 23, 2016

Language: Spanish

Review date: Mar 31, 2017

Description

Year: 2015-2016

Geographic Setting: España

Industry Setting: Industria textil

Amancio Ortega: un emprendedor

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Amancio Ortega: un emprendedor

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Amancio Ortega: un emprendedor

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