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Amazon in China

Reference: IVEY-9B21M062-E
Year: 2019
Number of pages: 14
Publication Date: Jul 13, 2021
Fecha de edición: Jul 13, 2021
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Information, Media & Telecommunications;

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Description

Amazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China b

Learning Objective

This case is suitable for use in undergraduate- and graduate-level courses on information technology, corporate social responsibility, sustainability, business and society, international business, and strategy. It introduces the overall Chinese e-commerce

Keywords

digital platform E-Commerce Global strategy Internationalization