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Case

Amazon in China

By Ning Su / Ming Dong / Amy Ni / Anna Fu

Amazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China b

Collection: Ivey Business School (Canada)

Ref: IVEY-9B21M062-E

Format: PDF

Number of pages: 14

Publication Date: Jul 13, 2021

Language: English

Review date: Jul 13, 2021

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Description

Year: 2019

Industry Setting: Information, Media & Telecommunications;

Learning Objective

This case is suitable for use in undergraduate- and graduate-level courses on information technology, corporate social responsibility, sustainability, business and society, international business, and strategy. It introduces the overall Chinese e-commerce

Amazon in China

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Amazon in China

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Amazon in China

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